tag:blogger.com,1999:blog-35738927842413782102024-03-13T02:19:27.279-05:00How to Market Online: Tips and Secrets ReviewedTips and Secrets in Learning How to Begin Earning Extra Money Online - Revealed...robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.comBlogger46125tag:blogger.com,1999:blog-3573892784241378210.post-64643611055497807962015-02-26T14:50:00.000-06:002015-02-26T14:50:43.758-06:00Collection: Get Rich In Spite of Yourself - If You Can Count to Four Reference<h1>
New Collection Released: Get Rich in Spite of Yourself!</h1>
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<b>Imagine having <i>everything</i> you've ever wanted.</b><br /><br />All the wealth, fine clothes, nice house, good food - everything you've ever thought of having. <br /><br />And your job or place in life is exactly as you ever dreamed of - you are being just what you always wanted to be. <br /><br />The way you can get this can be as simple as considering any problem you want to solve just before sleeping and then waking with the solution in mind. Yes, that simply.<br /><br />James Breckenridge Jones solved the problem of making millionaires by studying the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Book" rel="wikipedia" target="_blank" title="Book">books</a> in this collection, along with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Napoleon_Hill" rel="wikipedia" target="_blank" title="Napoleon Hill">Napoleon Hill</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Robert_Collier_%28author%29" rel="wikipedia" target="_blank" title="Robert Collier (author)">Robert Collier</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Thomas_Troward" rel="wikipedia" target="_blank" title="Thomas Troward">Thomas Troward</a> and others. He boiled these down into a simple "Count to Four Formula" and wrote it down into a bestselling books which went into five editions and multiple printings.<br /><br />This is a collection of references for anyone studying his classic millionaire-making handbook, “If You Can Count to Four...”<br /><br />It is presented so that this wisdom doesn't again wall into the way of the famous "dusty tomes" which make the riches of the world available to any who read and apply what they contain -- if they can be discovered again.<br /><br /><b>In this collection:</b><br />
<ul>
<li>Get Rich In Spite of Yourself - Louis M. Grafe,</li>
<li>The Science of Getting Rich - Wallace D. Wattles,</li>
<li>How to Acquire Millions - N. H. Moos,</li>
<li>The Message of a Master - John McDonald, and</li>
<li>The Miracles of Your Mind - <a class="zem_slink" href="http://en.wikipedia.org/wiki/Joseph_Murphy_%28author%29" rel="wikipedia" target="_blank" title="Joseph Murphy (author)">Joseph Murphy</a>.</li>
</ul>
<br />Your life is up to you. You are what you think about. There are no limits - you can be whatever you want to be. You can have whatever you want to have. <br /><br />This book, as well as "If You Can Count to Four..." can take you in that direction and give you anything you've ever wanted. <br /><br />But you have to read and apply.<br /><br /><i>(From the Forward)</i><br /><b><br />Get Your Copy Today!</b><br /><br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-58378766693910851612015-02-26T14:38:00.000-06:002015-02-26T14:38:05.204-06:00New Release: James Breckenridge Jones' If You Can Count to Four<h1>
If You Can Count to Four... Here's How To Get Everything You Want Out Of Life!<br />
by James Breckenridge Jones</h1>
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<h3>
If You Can Count to Four, Here's How to Get Everything You Want Out of Life!</h3>
Yes, anyone who will, in the spirit of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Humility" rel="wikipedia" target="_blank" title="Humility">humility</a> and sincere desire, study and learn how to use the ideas contained in this book, can enjoy a full measure of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Happiness" rel="wikipedia" target="_blank" title="Happiness">happiness</a>, health and prosperity according to his <a class="zem_slink" href="http://en.wikipedia.org/wiki/Individual" rel="wikipedia" target="_blank" title="Individual">individuality</a>. <br /><br />There is an infinite abundance in this universe. Not only is there an infinite abundance of happiness, faith, love, courage, joy, humility, wisdom, generosity, peace, gentleness, meekness, patience, kindness, and all such qualities one could ever desire to express habitually, but there is an infinite abundance of every material thing that one could ever desire to have in order to express his individuality. <br /><br />The reason that so many people do not have the above in abundance is not because there is any shortage, it is simply because they are not aware of how to push the right button of appropriation. All things that one desires are available to one who understands the "Laws of Appropriation." <br /><br />In other words, there is a simple set of rules by which all things are obtained, which anyone who really wants to learn them can learn and then be whatever he wants to be and have whatever he wants to have. <br /><br />Yes, it is just that simple, and I want to share this idea with every person in the whole world, who is not already enjoying the full measure of life according to his individuality. I will speak mostly from experience, as I too, was poor, unhappy, and sick before I learned these simple rules. But now I am happy, healthy and more prosperous than I had ever dared dream before in my life. <br /><br />Yes, this book tells anyone how to make his dreams come true. I challenge you to turn your back on all suggestions to the contrary and to get a new lease on life and began now to assume the captaincy of your own soul and design the type of person you really want to be, and design the things you really want to have and accept them and soon they all will become a reality. <br /><br />If you will learn the ideas contained in this book and use it, I guarantee that you will realize your most cherished dreams. <br /><br />(from the Introduction)<br /><br /><b><i>Get Your Copy Today</i></b>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-43588316796269783072015-02-26T14:26:00.000-06:002015-02-26T14:26:05.559-06:00New Release: Louis M. Grafe's "Get Rich In Spite of Yourself"<h1 style="text-align: center;">
Classic Bestseller re-published: <br />Get Rich In Spite of Yourself <br />by Louis M. Grafe</h1>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQCtftQbm2PV3Bj9HeE3sLqvjZ91z2UFjnylt2d0lw580f8z_n3s6pZTlh4g2f79dzkVl9rWakEk8IOYS4diQ4YVj_OT7vMVpNQRckYUNs2OzAhIudAYJoUGOBE8XtkX5TvsBjEEnGe58/s1600/cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Classic Bestseller re-published: Get Rich In Spite of Yourself by Louis M. Grafe" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQCtftQbm2PV3Bj9HeE3sLqvjZ91z2UFjnylt2d0lw580f8z_n3s6pZTlh4g2f79dzkVl9rWakEk8IOYS4diQ4YVj_OT7vMVpNQRckYUNs2OzAhIudAYJoUGOBE8XtkX5TvsBjEEnGe58/s1600/cover.jpg" height="400" title="Classic Bestseller re-published: Get Rich In Spite of Yourself by Louis M. Grafe" width="266" /></a></div>
<br />
"Many rich and successful men and women," declares the author of this helpful <a class="zem_slink" href="http://en.wikipedia.org/wiki/Reading_%28process%29" rel="wikipedia" target="_blank" title="Reading (process)">book</a>, "have no more brains or energy than anyone else. They are usually driven to success.<br /><br />Frequently they are so helpless they can't stop moving ahead even when they want to. Their <a class="zem_slink" href="http://en.wikipedia.org/wiki/Money" rel="wikipedia" target="_blank" title="Money">money</a> is made in spite of themselves!"<br /><br />Louis M. Grafe, who made his own fortune, lost it, and then went on to earn another fortune, presents an astonishingly simple <a class="zem_slink" href="http://en.wikipedia.org/wiki/Chemical_formula" rel="wikipedia" target="_blank" title="Chemical formula">formula</a> for <a class="zem_slink" href="http://en.wikipedia.org/wiki/Wealth" rel="wikipedia" target="_blank" title="Wealth">wealth</a> and success. He has tested it in his own experience and has found that it has brought wealth not only to him but to many other people.<br /><br />Based on fundamental principles which you can find in your own copy of the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Bible" rel="wikipedia" target="_blank" title="Bible">Bible</a>, this book demonstrates the existence and practical application of the Law of Success— the law which everyone who has ever made money or reached the top in their work has used, consciously or unconsciously.<br /><br />The formula can be followed by anyone, rich or poor, in almost any job or business, in any honest trade or profession. And it is so simple that you can learn all you need to know about it in three hours. Marry readers wonder, after reading this book, why they did not discover the formula for themselves, it is so amazingly right, so plainly practical and workable.<br /><br />GET RICH IN SPITE OF YOURSELF is one of the great inspirational books of our time. Read it now and you will find that you have never spent a more profitable three hours. <br /><br />(From the Forward)<br />
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<b><i>Get Your Copy Today</i></b>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-34513219105373866592014-02-05T06:45:00.000-06:002014-02-20T14:38:32.719-06:00Using Blogger blog for Search Engine Marketing - A Techical How-To<h2>
<a class="zem_slink" href="http://blogger.com/" rel="homepage" target="_blank" title="Blogger">Blogger</a> has changed for the better - and now you can take advantage of this free platform to get the <a class="zem_slink" href="https://plus.google.com/" rel="homepage" target="_blank" title="Google+">Google+</a> leverage in your niche.</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://upload.wikimedia.org/wikipedia/commons/thumb/4/48/Blogger-logo.jpg/800px-Blogger-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Blogger logo courtesy of Wikimedia Commons" border="0" src="http://upload.wikimedia.org/wikipedia/commons/thumb/4/48/Blogger-logo.jpg/800px-Blogger-logo.jpg" height="120" title="Blogger logo courtesy of Wikimedia Commons" width="400" /></a></div>
<br />
<b>Warning: Extreme Geek Alert</b><br />
<br />
It used to be that Wordpress.com was The Place to be for any promotion, and Blogger was a poor cousin out standing in the snow. Your wordpress sites would rank on page 1 while blogger sites showed up on page 3 or 4 if then.<br />
<br />
What a difference time makes.<br />
<br />
Wordpress.com was so popular, they cracked down on anything that was an affiliate link or sold anything. So they suspended sites and users in droves, rightly or wrongly, all in an effort to stop spammers from "abusing" their system. Meanwhile, the various Panda changes relegated wordpress to back pages. Apparently their content-police algorithms weren't good enough.<br />
<br />
Now, the one difference was if you actually paid WP.com to host your site. Of course, that got you into monthly fees which also drove spammers away. Your site would rank based on quality content, but you couldn't afford more than a few <a class="zem_slink" href="http://en.wikipedia.org/wiki/Blog" rel="wikipedia" target="_blank" title="Blog">blogs</a> - which was the point.<br />
<br />
(Slideshare.net, especially since <a class="zem_slink" href="http://www.linkedin.com/" rel="homepage" target="_blank" title="LinkedIn">LinkedIn</a> bought it up, is currently going through a similar problem, and now seems to suspend you for coughing wrong. Lots of other doc-sharing sites, like <a href="http://www.docstoc.com/" target="_blank">DocStoc</a> )<br />
<br />
Blogger went the other way. Not only do they not care what you promote (except child porn, drugs, etc.) they have improved their backend.<br />
<br />
They enabled you to put your blogger blog on a domain for nothing (you just have to provide the domain.) Or you can put it up as a <a class="zem_slink" href="http://en.wikipedia.org/wiki/CNAME_record" rel="wikipedia" target="_blank" title="CNAME record">CNAME</a>, meaning it comes out as a subdomain.domain.com instead of [yourblogname].blogspot.com - which means you can now rank for your content without the penalty of being a freebie blog.<br />
<br />
Meanwhile, blogger has also update their themes, plus there are tons of places out there which have been busy building custom themes you can install.<br />
<br />
There are two things you might want to fix, though:<br />
<ul>
<li>Get your self a new favicon instead of that orange "B" (upload through the layout menu)</li>
<li>Change the attribution so it's not broadcast that Blogger is hosting you (see http://www.bloggerbuster.com/2012/05/how-to-control-attribution-gadget-when.html among many on this subject.)</li>
</ul>
It's so much better to simply use Blogger's <a class="zem_slink" href="http://en.wikipedia.org/wiki/Content_management_system" rel="wikipedia" target="_blank" title="Content management system">CMS</a>, since you don't have any worries with monthly bandwidth costs (or running out) and you are integrated directly with the Google+ universe - just add the gadgets into the sidebar.<br />
<br />
This is so good that I actually took the next step and moved a custom-CMS-based site over to a blogger blog. But without changing my hosting, just the files on it.<br />
<br />
It's a bit technical, but I quit programming after I passed my required classes in college - so it's not anything an average Joe or Joleen couldn't figure out.<br />
<br />
The reason I went this route was to preserve my existing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="wikipedia" target="_blank" title="Search engine optimization">SEO</a> rankings and have my current site link to my new blogger blog, so that it's a seemless transition (instead of working through getting redirects running right. I also have many CNAMEs and emails based on that domain, so don't want to mess with these.<br />
<br />
The ideal is to use the template from Blogger that you like and then set up your existing CMS pages to simply route there. <br />
<ol>
<li>Copy/paste your existing content over to Blogger posts. (Their pages won't SEO easily, which is one drawback.) Just keep track of the links.</li>
<li>I liked my drop-down menus, so I looked this up - the best one I found was http://xomisse.com/blog/add-drop-menu-can-styled-template-designer/ - since your menus don't change much, this makes your posts into pages for you. Code it once, and update it manually when you need to.</li>
<li>The hardest part is getting the Blogger look and feel. Save your home page (using Firefox "Save Page as..." works) and then split it up into .php pages to replace the existing pages in your CMS. (This is the technical step.) You're going to create <strike>your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Cascading_Style_Sheets" rel="wikipedia" target="_blank" title="Cascading Style Sheets">CSS</a> (style sheet) and link it, as well as having</strike> php files which sit in your includes directory. Try something like <a href="https://github.com/Self-Evident/OneFileCMS" target="_blank">OneFileCMS</a> to show you how simple this can be. (All you are doing is slicing up what you get into the various files you need, placing these files where they are supposed to go and linking them right. Takes time, but a nice skill to learn.)</li>
<li>Then build new php pages for each of the ranking pages, which simply utilize the menu and links you have on your blogger blog.</li>
</ol>
What happens is the search engines will send someone to your site, and if they click on any other page, they are moved to your new Blogger-based site. And never return. <br />
<br />
Yes, you have to watch your links. The whole process is an exacting one. Of course, if you moved your site by cancelling your existing hosting, then you'd be rebuilding your site completely anyway - plus you'd lose your rankings meanwhile.<br />
<br />
This technical way of doing it enables a near-seamless transition.<br />
<br />
Plus, you get to update your site and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sitelink" rel="wikipedia" target="_blank" title="Sitelink">site links</a> to make the new pages even better. Too often, we get into the fevered bliss of creating our new content and forget the details of SEOing every possible description and alt-tag with the keywords we want to rank for - now's your chance.<br />
<br />
What you end up with is an updated site which now redirects viewers and search engine bots over to your blogger-hosted blog, while cutting your bandwidth and making your content part of the Google+ experience.<br />
<br />
If you are happy with your existing CMS, then don't bother. But if you are already itching to try something new and geeky - this is a great project to jump into. (This method will also work to create static php files out of your existing CMS.)<br />
<br />
Yes, you can expect some updates as I wrap up my first experiments.<br />
<br />
PS. You can also take multiple blogger blogs, give them identical templates and widgets, then link them through the menu bar so they all appear to be the same site. The advantage of this is that as you CNAME all the blogs, they each will be an authority for that particular subject and cross-link into the other blogs - giving them authority. If you use the <a class="zem_slink" href="http://www.zemanta.com/" rel="homepage" target="_blank" title="Zemanta">Zemanta</a> plug-in, it's easy to make related site links to your other blogs as you go. More on this with a later post...<br />
<br />
PS2. Ran across this one - you could move your site and domain to a OneFileCMS hosting for $4 a month and 6 domains (according to their promo) - http://www.arvixe.com/OneFileCMS_hosting<br />
<br />
[<b>Update</b>: Did this with two sites: <a href="http://midwestjournalpress.com/" target="_blank">Midwest Journal Press</a> and <a href="http://worstellfarms.com/" target="_blank">Worstell Farms</a>. Both are now looking better and coming up faster than they did before. Because the page isn't being built on the fly, but is a static page. Creating another style sheet blew it up, so I simply created static header, sidebar, and footer php files. Each web page kept it's original php file-name, but was much smaller - as the stuff which never changed was stripped out into the "includes files." I haven't had a chance to check the analytics yet - but since I was "given the opportunity" to find new hosting (or pay higher than average to keep my current one) - I'll be having to compare from the new hosting.<br />
<br />
Bottom line: both of these look better and run faster than the old ones. An improvement I should have done a year or so ago.] <br />
<br />
<b>What's next</b>: Probably won't ever build an onsite CMS again. The new hosting says I've go unlimited domains I can set there (and unlimited bandwidth.) All I really need, with Blogger blogs, is the ability to create CNAMEs for them. All the analytics I'll need will be provided by Google - which will allow me to tailor these blogs to what Google says they're ranking me for. Seems like the best of both worlds.<br />
<br />
(Still have to do the change-over at this writing, but I should be able to get into it pretty quickly and get it done, as long as I think though all the steps to begin with.)<br />
<br />
Hope your sites go as well...<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-29964539987534554842014-01-27T06:53:00.000-06:002014-01-27T09:01:26.828-06:00How to Set up a Profit-Making Affiliate Blog by Digital Recyclingam<h2>
Q: You may have wondered about that old blog - do I shut it down, or use it somehow? A: Recycle - <i>always</i>.</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><i>(photocredit: <a href="http://www.flickr.com/photos/pleeker/" target="_blank">Matt McGee</a>)</i></td></tr>
</tbody></table>
<br />
The answer with old blogs is NEVER, EVER DELETE THEM (sorry about that shouting...) The older the blog is, the better the authority it's granted, even if it's sat inactive for awhile. Putting a little time into them now can get them earning some extra income for you from here on out - even if it takes a little more than an afternoon's investment.<br />
<br />
Note: I'm only giving you some distilled practical theory here - this isn't a lesson in SEO. This works and I wanted to share it with you.<br />
<br />
While there are details to this, I'm going to give you the short-hand list. We are going to use a <a class="zem_slink" href="http://blogger.com/" rel="homepage" target="_blank" title="Blogger">Blogger</a> blog, essentially because with recent changes they've made, this is able to take advantage of its being part of the Google+ family to give you better rankings.<br />
<br />
Realizing we are both busy and have things to do, here we go:<br />
<br />
1. Re-activate the Blogger blog if its been "deleted" but still there. (Note: ensure you are the <i>real</i> owner and no one can come back and change passwords on you. Change your Google+ security settings to point only to <i>your</i> contact points. Or, better, "move" the blog by changing the admins.)<br />
<br />
2. Ensure the Google+ account for this blogger blog is very active and many people have it in their circles. (Otherwise, transfer the blog to your own active Google+ account.) Make sure your blog autoposts from your Google+ account, and uses G+ comments for the blog posts.<br />
<br />
3. While you are working on your popularity, get the product ready. I currently prefer ebooks made from <a class="zem_slink" href="http://en.wikipedia.org/wiki/Private_label_rights" rel="wikipedia" target="_blank" title="Private label rights">PLR</a> or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Public_domain" rel="wikipedia" target="_blank" title="Public domain">Public Domain</a> books, but you can also use any decent affiliate product. (See "<a href="http://thrivelearninginstitute.onlinemillionaireplan.com/2014/01/how-to-master-affiliate-marketing-series.html" target="_blank">How to Master Affiliate Marketing</a>" for some inexpensive books on this, or "<a href="http://thrivelearnings.wordpress.com/2014/01/20/how-to-develop-and-sell-your-own-products-series/" target="_blank">How to Develop and Sell Your Own Product</a>s.")<br />
<br />
4. Dig out <a class="zem_slink" href="http://www.marketsamurai.com/c/orderonlinetoday" rel="homepage" target="_blank" title="Market Samurai">Market Samurai</a> and do your market research to find what the buying keywords are that have lower competition.<br />
<br />
5. Create a <a class="zem_slink" href="http://en.wikipedia.org/wiki/CNAME_record" rel="wikipedia" target="_blank" title="CNAME record">CNAME</a> for your blogger blog from a domain you own, so that the keyword is used as a subdomain - this is where you break it away from the blogspot domain.<br />
<br />
6. Take your PLR ebooks which match and extract content to match the keywords - re-write them completely, but you only need about 500 words.<br />
<br />
7. Again with <a href="http://www.marketsamurai.com/c/orderonlinetoday" target="_blank">Market Samurai</a>, find videos which match the keywords, as well as ping-back links. (If you have the time it would be far preferable to create your own videos, like recording those 500 words matched to a powerpoint.)<br />
<br />
8. Create the framework for these 5 or so pages (matching the number of decent keywords you find, and the amount of PLR you can draw from) - so you have keyword-rich links for the posts themselves.<br />
<br />
9. Using Open/LibreOffice, create PDF's from the PLR and post these to several of the best doc-sharing sites. Ensure they each link back to one of the blog posts you just created.<br />
<br />
10. Now, ensuring you have all-possible on-page SEO going (descriptions, etc.) - build your page so that it has:<br />
<br />
<ol>
<li>Video - above the fold,</li>
<li>Text</li>
<li>Embedded PDF</li>
<li><a class="zem_slink" href="http://www.zemanta.com/" rel="homepage" target="_blank" title="Zemanta">Zemanta</a> related links</li>
<li>Related sites from your Market Samurai research.</li>
</ol>
<br />
And you use Zemanta plug-in to help you with text links and labels, etc.<br />
<br />
11. As your posts go live, you'll be autoposting them to Google+<br />
<br />
12. Somewhere along the line, you've turned that PLR into at least one ebook and published these to <a class="zem_slink" href="http://www.apple.com/itunes/" rel="homepage" target="_blank" title="ITunes">iTunes</a> and B&N (via Lulu), as well as Kobo and <a class="zem_slink" href="https://plus.google.com/" rel="homepage" target="_blank" title="Google+">Google Plus</a>. (See "Just Publish" for the details on these.) Create a sidebar html text box which either sells the ebook directly, or sends them to a landing page where you can get their email and they can download it for free from the thankyou page. (If you're using an affiliate product, then that's the landing page they go to.)<br />
<br />
13. Now all you have to do is visit and post a new short post every month or so in order to keep it rising in the standings. The other thing to do is to run a <a href="https://socialmedias.infusionsoft.com/go/01/worstell/" target="_blank">Synnd</a> campaign on those original posts, or at least the blog address, in order to improve the social signals - which will raise it's rankings as well.<br />
<br />
- - - -<br />
<br />
Obviously, if you would just find and take profitable areas with products - or create money-making ebooks in those areas and distribute these via the main distributors (Amazon and <a class="zem_slink" href="http://www.smashwords.com/" rel="homepage" target="_blank" title="Smashwords">Smashwords</a> don't like PLR or PD, so it's just those 5 above) - then you can duplicate this as much as you want. Every single book you create should link to it's own blog.<br />
<br />
My own example of this is at http://goodfundraingideas.worstelldesign.com - where I've done just the above with an old (deleted) blog I found access to. The ebook is called, "How to Raise Money for Charity - A Review and Guide to Good Fundraising Ideas."<br />
<br />
The details can be pretty-well fleshed out if you follow the links. And if I ever get caught up, this might make a nice little ebook on its own...<br />
<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-28247038431504285292013-12-13T13:33:00.000-06:002013-12-21T19:30:34.910-06:00How to Learn Copywriting and Make Money From Your Words<h3>
It all starts with finding the right mentor out of all the wannabe teachers.</h3>
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<br />
I was studying <a href="http://mikedillardelevationgroup.worstelldesign.com/" target="_blank">Mike Dillard's Elevation Income</a> recently and was impressed by two things:<br />
<ol>
<li>His <i>real</i> secret was JV-sponsored releases to a membership.</li>
<li>Any success by him or elsewhere had someone who knew <a class="zem_slink" href="http://en.wikipedia.org/wiki/Copywriting" rel="wikipedia" target="_blank" title="Copywriting">copywriting</a> on board.</li>
</ol>
<b>People still buy more through email than they do any other format.</b><br />
<br />
Copywriting is the skill to learn in order to get people into action, regardless how they find to you.<br />
<br />
So I sat out to learn how to write effective, persuasive copy.<br />
<br />
First, I had to throw out 99% of what I had encountered. And this included my own compilations on the subject. (And also, interestingly, included Dillard.)<br />
<br />
The key points to know:<br />
<ul>
<li>Humankind hasn't changed much as far as motivations and responses in it's long history.</li>
<li>You want to select mentors who did broad testing to come up with the basic principles.</li>
</ul>
Because once you have these principles, then it explains how other things work.<br />
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<b>The very worst thing you can do is to blindly copy other people's stuff.</b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<b>The very best thing you can do is to skillfully copy and adapt the very best and longest running ads - <i>and know what you're doing...</i></b></div>
<br />
Do you see the difference?<br />
<br />
Yes, almost all marketing geniuses say to compile a "swipe file" of other's works. But if you just load this up with a bunch of stuff, that's all you have. You want to learn from the best of the best.<br />
<br />
That's when I found Gary Halpert.<br />
<br />
He's been there, done that, and left a legacy of his newsletters behind. <br />
<br />
<a href="http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm" target="_blank">One of these actually laid out the core material to study</a> which will make anyone - who is willing to put in the time and effort - into a professional copywriter.<br />
<br />
The way he says to do it is to study the classics and then hand-copy their ads longhand to absorb them:<br />
<blockquote class="tr_bq">
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
Every once in a while, someone comes to me and says something like
this: "Gary, I've got to learn how to write copy. I've never
done it before and I've got just 30-days to learn how to create a
world class promotion. Can you help me? Can you make me into a world
class copywriter in just 30-days? Can you, huh? Can you? Huh? Huh?"
<br />
<br />
Strangely enough, the answer is yes. Sort of. At least, I can give
a "qualified yes" answer to such a question. Actually, I
may not be able to make someone "world class" in just
30-days, but I can almost certainly make such a person better than
anyone he or she is likely to be able to hire.
<br />
<br />
Providing, of course, that the person in question has at least a
modicum of talent and, much more importantly, the ability to follow
directions and an appetite for very hard work.
<br />
<br />
Here's how I'd do it: If you were my student, the first thing I'd
ask you to do is give yourself a basic education in valid advertising
principles. To begin with, I'd want you to read everything listed
below:
<br />
<br />
<div style="margin-left: 0.49in;">
<b>"<a class="zem_slink" href="http://en.wikipedia.org/wiki/Scientific_Advertising" rel="wikipedia" target="_blank" title="Scientific Advertising">Scientific Advertising</a>"
- by <a class="zem_slink" href="http://en.wikipedia.org/wiki/Claude_Hopkins" rel="wikipedia" target="_blank" title="Claude Hopkins">Claude Hopkins</a> </b>
</div>
<div style="margin-left: 0.49in;">
<b>"The Robert Collier Letter
Book" - by Robert Collier </b>
</div>
<div style="margin-left: 0.49in;">
<b>"Tested Advertising Methods"
-by John Caples </b>
</div>
<div style="margin-left: 0.49in;">
<b>"How To Write A Good
Advertisement" - by Vic Schwab</b><b><br />...</b></div>
<div style="margin-left: 0.49in;">
<b>"Break-Through Advertising"
- by Eugene M. Schwartz </b>
</div>
<div style="margin-left: 0.49in;">
<b>....</b></div>
</blockquote>
At this point, I have to add some books - which you'll agree with, I'm sure:<br />
<blockquote class="tr_bq">
<ul>
<li>Claude Hopkins - My Life in Advertising</li>
<li>Victor Schwab - How to Write a Good Advertisement</li>
<li>Robert Collier - Robert Collier Letter Book, 15 Million Dollar Sales Letters</li>
<li>John E. Kennedy - Reason Why Advertising, Intensive Advertising </li>
<li>Elmer Wheeler - Tested Advertising Methods, Tested Sentences That Sell, Sizzlemanship, Tested Direct Selling</li>
</ul>
</blockquote>
These are the classics. Schwab and Hopkins make Caples Possible. Wheeler was testing earlier than anyone. Kennedy and Collier were writing extremely successful sales letters when they were hand-printed and sent by mail, not posted on a website.<br />
<br />
Now Halpert recommended his own ads, which can be found on his website, as well as elsewhere. All of these can be found on the web, but I'm working with the public domain ones to get them back into circulation and findable. (Existing copies vary in quality, to say the least.)<br />
<br />
Halpert was not too complimentary about college texts:<br />
<blockquote class="tr_bq">
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
Many years ago, Claude Hopkins (the
greatest ad man who ever lived) was asked to critique and offer
suggestions on how to improve some college textbooks on advertising.
His suggestion?<br />
<br />
<b>"Burn Them!"</b><br />
<br />
Truly. Claude further went on to say that the "educators"
involved had no right to impose such erroneous BS on a group of naive
students, that it would take years of front-line experience to
"deprogram" the students and free them up from all that
garbage.
</blockquote>
<blockquote class="tr_bq">
</blockquote>
The texts I've seen back this opinion up. They weren't written by those who worked their way through the trenches to succeed at the front lines. Like most of today's university training, they are created to spend your money, not make it.<br />
<br />
Two I would add, however are:<br />
<ul>
<li>Joe Sugarman - The <a class="zem_slink" href="http://www.adweek.com/" rel="homepage" target="_blank" title="Adweek">Adweek</a> Copywriting Handbook</li>
<li>Robert W. Bly - <a class="zem_slink" href="http://www.amazon.com/Copywriters-Handbook-Step-Step-Writing/dp/0396085466%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzem-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0396085466" rel="amazon" target="_blank" title="The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells">The Copywriter’s Handbook</a>, Third Edition: A Step-By-Step Guide To <a class="zem_slink" href="http://en.wikipedia.org/wiki/Writing" rel="wikipedia" target="_blank" title="Writing">Writing</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Copy_%28written%29" rel="wikipedia" target="_blank" title="Copy (written)">Copy</a> That Sells</li>
</ul>
Both have proved themselves, and do not burn your time with nonsense in their writing - they get to the point and tell you just what you need to know, with no fluff.<br />
<br />
Halpert continues - and gives us the best way to learn from the great ones:<br />
<blockquote class="tr_bq">
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
O.K., now that you've read all that material, what's next? This: I
want you to get a copy of the following ads and direct mail letters:
<br />
<br />
<div style="margin-left: 0.49in;">
<b>"Do You Make These Mistakes In
English?" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"What Everybody Should Know
About This Stock And Bond Business" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"The Nancy L. Halbert Heraldry
Letter" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"How To Burn Off Body Fat,
Hour-By-Hour" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"At 60 Miles An Hour The
Loudest Noise In This Rolls Royce Is The Ticking Of The Electric
Clock" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"Why Men Crack" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"How To Collect From Social
Security At Any Age" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"The Admiral Byrd Transpolar
Expedition Letter" </b>
</div>
<div style="margin-left: 0.49in;">
<b>"The Lazy Man's Way To Riches"
</b>
</div>
And, in general, anything you can get your hands on that was
written by Gary Bencivenga, Dan Rosenthal, Joe E. Kennedy, Pat
Garrard, Steve Brown, Drew Kaplan, Claude Hopkins, Joe Karbo, Ben
Suarez, Joe Sugarman, Gene Schwartz and, of course, yours truly.
</blockquote>
<br />
<blockquote class="tr_bq">
<br /></blockquote>
Getting copies of these ads can be simply found on the Internet. I've found that there's a book by Julian Watkins, "The 100 Greatest Advertisements 1852-1958" from Dover - and it's available online in various ways (Google Play has it cheapest.) This will give you many of the all-time great ads which have spawned many similar ones.<br />
<br />
The trick is to know <i>which</i> one to copy <i>when</i>.<br />
<br />
The solution was found in one of the recommended books above - "Breakthrough Advertising" by Eugene M. Schwartz.<br />
<br />
Because there is a scene of where that brand or product exists compared to the competitors out there. Some ads are meant for introducing the product, others are meant to distinguish it from those also-rans already out there.<br />
<br />
Knowing what to do when is the difference between getting some sales and having an outrageous success.<br />
<br />
Here is where I also have to tell you that there is a difference between ads meant to get your buying public to move, and those designed to excite your affiliate sales force.<br />
<br />
But there's a key statement by Halpert which comes next. It was mentioned (slightly) by Dillard, but he never said where he got it:<br />
<blockquote class="tr_bq">
Now that you've obtained copies of these ads and letters,
I want you to sit down and copy them out word-for-word in your own
handwriting.
</blockquote>
The point of this is to use a physical form of learning which was as old as time. Copy everything by hand. This allows you to learn the phrases they use and the sequence they use them in.<br />
<br />
This is what takes time. But every second invested is worth it. <br />
<br />
But it doesn't quit there:<br />
<blockquote class="tr_bq">
<br />
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
<div style="margin-bottom: 0in;">
It's time to prepare your "tool
kit." First, I now want you to go back and reread all those
advertising books and back issues of my newsletters (including the
Boron Letters and, this time, take notes. Write down every good idea,
every important insight and every nugget of wisdom that is contained
in all that material. What this means, my friend, is that by the time
you are finished, you should have hundreds of notes.
</div>
Put these notes aside. Next, go back over all that material and
write out every headline you find therein. Also, get a bunch of back
issues of The National Enquirer and Cosmopolitan Magazine and copy
all the headlines you will find that seem to be repeated over and
over. Especially copy a lot of the "cover blurbs" from
Cosmo; they are superb. Another good source of headlines is "2001
Headlines" which was compiled by Jay Abraham.<br />
<br />
Let us review. Here's what you should have done so far:
<br />
<ul>
<li>You should have read all the books
and newsletters I have recommended.
</li>
</ul>
<ul>
<li>You should have copied out all the
ads and direct mail letters I have listed.
</li>
</ul>
<div style="margin-left: 0.49in;">
...</div>
<ul>
<li>You should've reread all the books... and taken hundreds of notes.
</li>
</ul>
<ul>
<li> You should've read all those
"headline sources" and copied down mucho headlines.
</li>
</ul>
Enough review. Next, take all your notes and headlines and put
each individual note and each individual headline on a white 3 x 5
index card.
</blockquote>
Here's now where he says to take some time off after you've shovelled these mounds of cards into shoe boxes. Play golf, enjoy yourself for awhile.<br />
<br />
Then you come back and restudy all the research for the product you have to market. Everything. Check it all over again.<br />
<blockquote class="tr_bq">
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
Now start shuffling through all your other 3 x 5 cards. Think
about how all those good ideas and insights could be applied to your
current project. Look at all of those hundreds of proven headlines.
Think about how all those headlines could be modified to work for
your current project.
</blockquote>
<blockquote class="tr_bq">
. . . </blockquote>
<blockquote class="tr_bq">
<style type="text/css">P { margin-bottom: 0.08in; }</style>
<br />
<div style="margin-bottom: 0in;">
Keep shuffling those cards. Keep
reading them. Jot down ideas as they occur to you. Actually shuffle
the index cards like they were playing cards. Write out a couple
"dumb" headline ideas. Write out some headlines that make
more sense. Write a few that start with "How To...." Some
that start with "17 Ways To...." And some that begin with
"An Amazing...." And some that say "A Little Secret
That...."</div>
</blockquote>
<blockquote class="tr_bq">
And so on. Write. Write. Write. Write. Write. Write. Write.
<br />
And guess what? Out of all this, if you really have done
everything I have suggested, exactly as I have instructed - out will
pop a "central selling idea" so powerful, so fresh and so
compelling that you will know it is exactly right for the ad or
direct mail package you are struggling to create.
<br />
I promise. It happens every time.
</blockquote>
After that you do the same scene of leaving it for awhile, and then coming back to edit it with attention to details and cutting out every single word you don't need. While you really should read Halbert's newsletter, it's also in Bly and Sugarman. All used roughly the same approach. Write, write, write, r-e-l-a-x, edit, edit, edit. <br />
<br />
The point in all this is to give you a training lineup which actually, factually enables a person to turn themselves into a copywriter.<br />
<br />
I don't say I've done all the above. I'm just starting. Lots of work left to do.<br />
<br />
What I want to make clear is that<br />
<ul>
<li>It's all been laid out before. Nothing in Bly or Sugarman's or Halbert's works say anything which hasn't already been said somewhere else, a century or more before.</li>
<li>The basic books are all available on the Internet with a little research. Or you can get printed copies through Amazon or a local bookstore by ordering them. (I'm working to get them republished on my own, and I'll link them above as I do...)</li>
<li>You're going to have to put in your time and learn this craft to get any good at it. But just knowing the above - and at least reading the books one time through - will put you way above all the others who won't put in the time.</li>
<li>The top-flight pro's have gone the route Halbert lays out. </li>
<li>So should you.</li>
</ul>
Good Hunting! <br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-44553796868321700142013-10-26T06:58:00.000-05:002013-10-26T06:58:04.310-05:00Copywriting as a Metaphor - Living Life by Communication<h2>
<a href="http://www.lulu.com/spotlight/robertworstell" target="_blank">Communication as a way of life, learned at the feet of Master Copywriters.</a></h2>
<br />
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/mattsabo17/77433071/" title="Feet + Surf by mattsabo17, on Flickr"><img alt="Feet + Surf" height="333" src="http://farm1.staticflickr.com/42/77433071_063c758795.jpg" width="500" /></a></div>
<br />
One thing that came up when I was studying <a class="zem_slink" href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a><a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">'s new Elevation Income release</a>, was that Dillard had been studying and doing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Copywriting" rel="wikipedia" target="_blank" title="Copywriting">copywriting</a> so long that it had become internalized. He no longer had to think about how to write anything - it just came naturally.<br />
<br />
<a class="zem_slink" href="http://en.wikipedia.org/wiki/Robert_Hirsch_%28actor%29" rel="wikipedia" target="_blank" title="Robert Hirsch (actor)">Robert Hirsch</a> (his partner, friend, and cohort in this video series) pointed out that Mike's writing was the way he talked. Meaning that he'd <i>become</i> his skills.<br />
<br />
Since marketing is just communication in essence, learning copywriting is just another style of talking, like a dialect - not a different language at all.<br />
<br />
This is different from the idea of learning <a class="zem_slink" href="http://en.wikipedia.org/wiki/Joseph_Campbell" rel="wikipedia" target="_blank" title="Joseph Campbell">Joseph Campbell</a>'s "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Monomyth" rel="wikipedia" target="_blank" title="Monomyth">Hero's Journey</a>" plot structure, but not by much. Much as <a class="zem_slink" href="http://en.wikipedia.org/wiki/Louis_L%27Amour" rel="wikipedia" target="_blank" title="Louis L'Amour">Louis L'amour</a> studied all the bestseller classics to come up with a style of writing that gave him continuing bestselling popular books. Cliffhangers, action, love interest, exotic locations - everything to take a person away from their own world to visit a new one in those pages.<br />
<br />
I'd say really that the optimal writing and communicating style would be between those two. And then throw in a healthy dose of <a class="zem_slink" href="http://www.ted.com/" rel="homepage" target="_blank" title="TED (conference)">TED</a> talks in there as well.<br />
<br />
The point is that the bulk of humanity wants to be entertained, educated, enlightened - and need to be told what to do and how to take action. They are looking for leaders.<br />
<br />
All Dillard has pointed out with his <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> and now his <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income</a>, is that <b>you can be that leader</b>. His own tools of choice are copywriting. His partner's are sales and entrepreneurship. Both have internalized these skills and actually become them.<br />
<br />
They've done tons of study and gone though mountains of books, seminars, and recordings (audio and video) in order to learn their craft. Both agree (and many share this) that lifelong learning plays a key part. Essentially, you are doing this as your passion. So improving your craft - just as professional sports players constantly work on keeping in shape and being able to deliver that pass or block or serve, etc.<br />
<br />
When sports players finally wind up physically unable to keep up with younger players, then they have to seque into another career. (But this isn't all that different from you and I - most people move through 2 or 3 or more careers in their lives. "Retirement" is one most people look forward to.)<br />
<br />
Separately, I'm collecting up and distilling the copywriting material from the all-time greats. And directly republishing any I've found in the public domain. (I've already written an overview once.) Of course, these will all be made available to you as I can.<br />
<br />
What I'm finding is that this starts to change me as I go - not surprising, since you always find what you expect to find (quantum physics, the "Secret", and all that...) <br />
<br />
It's change in a good way, though. Remarkable stuff.<br />
<br />
The point is that you are changing your life by design. This is just as any person who studies personal development (self help books) changes their lives by surrounding themselves with inspirational and motivational works.<br />
<br />
You can look around your own life and see how you are changing your own universe by what you are surrounding yourself with. Yes, that includes your own home and your friends, as well as (*shudder*) <a class="zem_slink" href="http://en.wikipedia.org/wiki/Television" rel="wikipedia" target="_blank" title="Television">TV</a>.<br />
<br />
Check it out and you'll see how your ability to communicate is being affected or improved.<br />
<br />
Luck with this.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-84011529343573415472013-06-24T05:58:00.000-05:002013-06-24T05:58:23.908-05:00Life is already perfect<h2>
And that just means there's always room for improvement.</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSCF35NUY7J1OntmbZ7lBfEW4tus00MdhYHZxXbIlN9gA_qRk-pZniN1md4g2Uu4LQXqa-3q7rhIHWYbei0ypORsZzrkZ1CncdMnQogE1nZ03cQLVCoDdF1_Wo40YAHZW9DC41MHXkXo8/s1600/life-is-great.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Releasing Technique allows your perfect self to manifest" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSCF35NUY7J1OntmbZ7lBfEW4tus00MdhYHZxXbIlN9gA_qRk-pZniN1md4g2Uu4LQXqa-3q7rhIHWYbei0ypORsZzrkZ1CncdMnQogE1nZ03cQLVCoDdF1_Wo40YAHZW9DC41MHXkXo8/s1600/life-is-great.jpg" height="266" title="Releasing Technique allows your perfect self to manifest" width="400" /></a></div>
<div style="text-align: center;">
<span style="font-size: x-small;">photocredit: <a href="http://cynthiasegal.com/">http://cynthiasegal.com</a></span></div>
<br />
<div style="text-align: left;">
<a href="https://releasetechnique.infusionsoft.com/go/RTHP/robertworstell/" target="_blank">Lester Levenson</a> found this "strangest secret" out when he discovered the <a href="https://releasetechnique.infusionsoft.com/go/RTHP/robertworstell/" target="_blank">Release Technique</a>. Of course, he was about to die, and that gave him every reason to just sit down and figure things out. </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Multiple coronaries and other organ failures were imminent. With the medical technology of that day, they simply told him to go home, get in bed, and stay there. Days to live, all that dire stuff.</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Having been active all his life, the solution didn't sit well. So he got a chair, defied his doctor's orders, and sat down to think. 3 months later, he had solved the whole scene of all life, and was in a very high, enlightened state. Oh yes, his physical ailments were cured.</div>
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<br /></div>
<div style="text-align: left;">
What he found was simple: <b>all possible solutions and resolutions to any problem are already present. </b></div>
<div style="text-align: left;">
<b><br /></b></div>
<div style="text-align: left;">
This shows up in various ways, such as the Law of Attraction (remember<a href="http://www.amazon.com/gp/product/B000K8LV1O/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B000K8LV1O&linkCode=as2&tag=worstelldesig-20" target="_blank"> "The Secret" DVD</a>?) Of course, they just got it from <a href="http://midwestjournalpress.com/famous_authors.php" target="_blank">earlier classic authors</a> - as I talk about all the time.</div>
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<br /></div>
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But you can believe anything you want - and those beliefs create your world around you every second of every day. </div>
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<br /></div>
<div style="text-align: left;">
Once you let go of the ones which don't forward your progress, your own native perfection, then you can have anything you want just show up in that life of yours. </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
What may become the game is educating those around you that their life is like this - that they can improve their world into the perfect one they've always wanted. All they have to do is change their mind - or change how they use it (or both.)</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
I went over this in some detail in "<a href="http://midwestjournalpress.com/freedom-book.php" target="_blank">Freedom Is</a>" and now again with "<a href="http://midwestjournalpress.com/winning-your-infinite-freedom-books.php" target="_blank">Winning Your Infinite Freedom</a>."</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<a href="http://midwestjournalpress.com/earl_nightingale.php" target="_blank">Earl Nightingale</a> described the attitude you can have toward life as "calm, cheerful expectancy." And gave a 30-day program to develop this as a habit with his "<a href="http://midwestjournalpress.com/earl_nightingale.php" target="_blank">Strangest Secret</a>" recording. </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
But how you live your life is up to you. </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
It's already perfect as you've wanted it up to this point...</div>
robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-56863553883133812682013-06-23T05:48:00.000-05:002013-06-23T05:48:21.744-05:00When the bottom drops out of your online business.<h2>
<a href="http://www.midwestjournalpress.com/earn-extra-income-online-millionaire-plan.php#honestonlinebiz" target="_blank">As you find the floor you're trying to stand on needs replacing.</a>..</h2>
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</div>
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<div class="separator" style="clear: both; text-align: center;">
<img alt="Replacing a operating floor - build an honest online business." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOfJEScVg-nKUhQhyphenhyphenidPxZHpJV7FNs7gme1KU7inhwXMqeLbnLwWK1gOafF9pAXsUvRLATWZTDAOuppaGKiZCUAgQx_etkbtKFq6-tgyAMzpPQGbCIJIjjok5spdoq9kF58pdtvcWBhmg/s1600/build-honest-online-business.jpg" height="213" title="Replacing a operating floor - build an honest online business." width="320" /></div>
<div style="text-align: center;">
<span style="font-size: x-small;">photocredit: <a href="http://tripwow.tripadvisor.com/">http://tripwow.tripadvisor.com</a></span></div>
<br />
You may have run into this already - as your business is going along, you suddenly find out that some tool you've been using, or a method you've studied is actually just a gimmick. There are too many of these out there - they work for a very short time (usually only for the very early adopters, and no one after that) and you may have paid good money for it - but the results aren't there.<br />
<br />
The next step is to pick yourself up and learn from that misstep.<br />
<br />
Meanwhile, you find yourself trying to balance on the floor joists, because nothing else is under you.<br />
<br />
I've done this more that once. I get all behind a certain company, building content and backlinks and so on in order to get the search engines sending me traffic - only to find out that the company or its products were never worth following. No, I never got that money back. I did get a lot of experience. But as I continue on, I find out not to spend a lot to get started. The intro versions will usually tell you if something is worth it.<br />
<br />
Conversely, that is your own marketing as well. Be completely transparent and honest from the beginning. Give great value from the outset. Tell people exactly how everything works. Give away the core ideas and sell the tools to help them get implemented.<br />
<br />
<a href="https://m171.infusionsoft.com/go/products/ordernow/" target="_blank">Perry Marshall</a>, and others, long ago said that people don't want to buy a drill, they want a hole. So you tell them that holes are great things to want, very useful. And the best way to go about getting the hole they want is by using a drill - not just any drill, but this particular drill. So they buy your drill to get their hole. Even if they only use it once.<br />
<br />
When you have found out that you were hoodwinked - you wanted to earn extra income online and you were sold a system, but it never produced for you - then back track your own wants and needs to more closely define exactly what it is that you wanted to begin with.<br />
<br />
If you can recognize your own yearnings (much as <a href="http://www.amazon.com/gp/product/006124189X/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=006124189X&linkCode=as2&tag=worstelldesig-20" target="_blank">Robert Cialdini did with his book "Influence"</a>) then you can proof yourself up against the scammers out there. (Or <a href="http://midwestjournalpress.com/scam-free-released.php" target="_blank">get the rest of this data and get scam free for good</a>.)<br />
<br />
Taking that further, you can then help your clients even more - by explaining how your services help them and why they are buying it. Be completely transparent (one marketer calls this "getting buck naked") in front of your clients.<br />
<br />
Openhanded help is another way of stating it.<br />
<br />
Your life-long clients will appreciate your honesty and candor. They know they can always go to you for the straight scoop.<br />
<br />
And so, they'll return over and over.<br />
<br />
This is how you <a href="http://www.midwestjournalpress.com/earn-extra-income-online-millionaire-plan.php#honestonlinebiz" target="_blank">build your own honest online business</a>. Floor by floor.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-24280374968052695632013-04-14T21:06:00.002-05:002013-04-14T21:06:25.017-05:00Update: The Posterous Replacment<h2>
It's all a problem of big fish swallowing smaller fish.</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="266" src="http://www.funny-potato.com/blog/wp-content/uploads/2009/07/big-fish.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">photocredit: <a href="http://www.funny-potato.com/blog/wp-content/uploads/2009/07/big-fish.jpg">http://www.funny-potato.com/</a></td></tr>
</tbody></table>
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<br /></div>
<div>
There use to be a lot of places where you could write once, and publish to many different places. </div>
<div>
<br /></div>
<div>
That's narrowed down as companies are bought and closed down.</div>
<div>
<br /></div>
<div>
The latest one is Posterous, which Twitter is closing at the end of April 2013. My best use of this was to remote post to various free blog platforms. While you can still do this with programs like Windows Live Writer, or plug-ins like Scribefire, they are a bit more intensive than I like. (Scribefire is really a perfect replacement for this type of action - but the search engines really do mess with content that is too similar to itself. Not enough value.)</div>
<div>
<br /></div>
<div>
The replacement is If This, Then That. (ifttt.com) Key points is that it will take new material and drop it in all over the place. Especially good for videos, which search engines still see as non-duplicate - and are the replacement for article directories.</div>
<div>
<br /></div>
<div>
Still testing this myself, and I don't have a how-to on this or recommendations so far. </div>
<div>
<br /></div>
<div>
But thought to let you know.</div>
<div>
<br /></div>
<div>
Cheers!</div>
robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-75001913071632807312012-08-12T20:29:00.001-05:002013-04-14T20:20:17.946-05:00About the Online Millionaire Plan<div class="posterous_autopost">
<br />
<h1 class="entry-title">
This is your story, too.</h1>
<br />
<div class="entry-content">
<h1>
<a href="http://onlinemillionaireplan.com/" target="_blank" title="Introduction to the Online Millionaire Plan">What is this “Online Millionaire” Plan and why should you care?</a></h1>
<a href="http://www.flickr.com/photos/nicolala/"><img alt="Being an Online Millionaire allows you to take exotic vacations" class="alignright size-full wp-image-850" height="500" src="http://onlinemillionaireplan.com/wp-content/uploads/2012/08/online-millionaire-exotic-vacation.jpg" style="float: right;" title="Being an Online Millionaire allows you to take exotic vacations" width="333" /></a>After all, you are sitting out there right now and saying, “what’s in it for me?”<br />
That answer depends on how you’ve written your own story so far.<br />
Nobody is after money <em>just</em> for money – they are after that stuff because it helps them feel better. That’s the blunt truth. Money is a tool which helps you get what you really want. And <em>when you have what you want, you feel better</em>...<br />
<br />
<br />
The point of your story (and mine) is to have a better life, to feel better and more secure, to gain the respect of friends and family, to control your own destiny, to be part of something you’ve always wanted.<br />
<br />
In this site, I’m making several decades of study available to you just so you can re-create the world around you into the one you’ve always wanted.<br />
If that means you’re able to <strong>buy an expensive car</strong>, or <strong>own a huge home</strong>, or <strong>take exotic vacations year after year</strong> – and if this is your ideal world to live in – then<em> this site is designed just to help you achieve that</em>. And if you want to make a lot of money so you can give most of it away to charity – that’s what you can learn here as well.<br />
<br />
But you won’t just be learning this, you’ll be doing it. You can create the story in real life, the one you’ve been dreaming about forever.<br />
<br />
The success you find on your path to creating online millions – and ever increasing happiness – will be entirely due to:<br />
<ol>
<li><strong>Learning these materials.</strong></li>
<li><strong>Applying them to your life.</strong></li>
</ol>
I hope you take advantage of all the materials and resources made available to you here.<br />
Check out the pages, the categories, search for the topics and questions you need answered. While this site is narrowed to <em>helping you learn online marketing</em> in order to <em>earn extra money online</em>, it’s also able to do a heckuva lot of other things for you…<br />
<br />
Feel free to contact me with any questions you may have. I’m only here to help.<br />
<br />
Your story comes to life starting <em>today</em>.</div>
</div>
robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-1695512395508588832012-06-25T22:37:00.002-05:002013-04-14T20:20:41.062-05:00No resting on laurels - how to bookmark bookmarks<h2>
<span style="background-color: transparent; font-family: Arial; font-size: 32px; vertical-align: baseline; white-space: pre-wrap;">Social Signals Skyrocket your SERPs</span></h2>
<h4>
<i><span style="color: #666666; font-family: Georgia;"><span style="font-size: 19px; line-height: 30px; white-space: pre-wrap;">Where we started and where we want to go…</span></span></i></h4>
<h4 style="font-weight: normal;">
<i>This question was left hanging from a </i><i><a href="http://synnd.com/1909-2/" style="font-family: Arial; font-size: 15px; white-space: pre-wrap;">http://synnd.com/1909-2/</a> video</i><i style="background-color: white;">. So this response as I scratched my own itch. (Update: I've completely rewritten this, as once again, I got sucked down a spammer's rabbit-hole on the original. Moral - if it's too complex, it either a J.O.B. or you've lost the trail.)</i><span style="font-family: Arial;"><span style="white-space: pre-wrap;"></span></span></h4>
Essentially, you bookmark your own bookmarks, which gives Google an
idea that the thing is popular. In fact, you can (and should) take this
layers deep.<br />
<br />
Of course you quickly run out of any benefit that Onlywire might
provide. Because it becomes labor-intensive and so just another J.O.B.
I recommend and use Synnd for this. It’s more effective and leaves no
trail. The cheap and free method is Onlywire. A monthly investment will
give you the <a href="http://aff.socialmediascience.com/scripts/click.php?a_aid=worstell&a_bid=e920fdfa" target="_blank" title="Synnd Pro is the simplest and most effective way to get social signals.">Pro version</a>.<br />
<br />
Their description of this is quietly noted in a <a href="http://www.synnd.com/training/faq.html" target="_blank" title="Look under the "e-commerce sites" section for the term "superspindle".">FAQ – it’s called Superspindle</a>, which is borrowed from horticulture then a person grafts stock onto the same sturdy stem. A <a href="http://www.mikealter.net/superspindle.pdf" target="_blank" title="Superspindle PDF strategy.">pdf is available here</a> which goes into more detail.<br />
<br />
<br />
Again, Synnd is for people serious about getting their pages to rank.
For me, it’s whether they are on page one and how far away from the top
five. Because the top 5 get the lion’s share of click-thru’s. Means my
SEO work is intensely oriented to get results.<br />
<br />
Your mileage may differ, as will your budget.<br />
<br />
The point on Onlywire, if I haven’t made it before, is that you have
to bookmark around 10 (or some say 20) other sites before coming back to
your own again. This is what seems “etiquette” on social sharing sites –
and prevents your bookmarks from leaving an obvious trail. However,
Synnd uses it’s thousands of networked subscribers to do this for you –
all from different IP’s, so the authority is far greater and there is no
trail. In fact, it’s hard to see the effect unless you’re ranktracking
your main site closely.<br />
<br />
The people who I’ve ever seen complain about Synnd either 1) didn’t
use it the way they were told to, or 2) ran one campaign with a handful
of bookmarks and expected results literally overnight.<br />
<br />
Google is looking for sites which are immensely popular to rank on
top. This means hundreds of bookmarks, in several layers. So you’ll run
several Synnd campaigns, which can take up to several weeks to run
(depending on the limits of the network, and the programmed naturalness
of the propagation.) Synnd doesn’t make your site popular, it merely
primes the pump so others can start doing this naturally for you.<br />
Whether your stuff goes truly viral is dependent on many things, one of which is your own copywriting ability.<br />
<br />
So to incorporate this into your scene:<br />
<ol><ol>
<li>Great content posted on your hub.</li>
<li>Bookmark this on a social news site (SU, Digg, Reddit)</li>
<li>Pull that link and bookmark it (or run small campaigns on all of them)</li>
<li>Run a bookmarking campaign some of those bookmarks.</li>
</ol>
</ol>
And that will get you going right along.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-75362221508713721822012-06-16T03:00:00.000-05:002013-04-14T20:20:57.179-05:00Applied Online Promotion - This isn't rocket science.<h3>
<a href="http://www.learntofly.ca/wp-content/uploads/2011/07/Albert-Einstein-Nobel-Prize-in-Physics-1921.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.learntofly.ca/wp-content/uploads/2011/07/Albert-Einstein-Nobel-Prize-in-Physics-1921.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Earning extra money online isn't rocket science..." border="0" height="240" hspace="5" src="http://www.learntofly.ca/wp-content/uploads/2011/07/Albert-Einstein-Nobel-Prize-in-Physics-1921.jpg" title="photocredit: learntofly.ca" vspace="5" width="320" /></a><br />
An applied application of online promotion.</h3>
<br />
Since I'm moving into study of entertainment - how to promote this
in order to earn money online is its own interesting research line.<br />
<br />
The idea is to create a content-heavy line of works whicn then would
lend itself to promotion. Not so odd, I planned a set of 256 short
stories, each with it's own soundtrack, illustrations, and video's.
This is quite different from a single release, which you'd have to separately (and expensively) build up a
community awareness for, etc. Like a single film, book, or product release.<br />
<br />
The flow of stories itself would take on the aspect of a community
interest - as some of the jokes about Dickens' magazine installments
for his books (...as the ship approached the harbor, someone called out from the waiting dockside throng, "What happened to Little Nell?")<br />
<br />
Also, the extended publishing model fits this well - and
it's tuned to the multi-result approach the search engines have
recognized. This is where we've been heading with this 30-day study all along.<br />
<br />
Again, the story itself is read into podcast, it's illustrated and
these become a slideshow, then a video. The drawback of this is that
you don't want to publish the short stories to your remote blogs, as
that is just added and unnecesary content. And would defeat sales, so
cut earning money.<br />
<br />
The marketing side of this would be to create a <i>second</i> line of work,
which would be some sort of story analysis. This could easily be
distributed through a mini-net system and then bookmarked, etc. (Your promotion is typically secondary to the original work, regardless.)<br />
<br />
Income would be utilizing the soundtrack/podcast, videos, and text
as ebooks all as income/money sources.<br />
<br />
Promotion would have that "analysis" published via main hub and
remote-blog mini-net. Also, creating podcasts, graphic powerpoint, and
promotional videos for each ebook - which could (and should) be widely
distributed, even though the base materials are not. Even articles can be used to post spun versions of the analyses - good for backlinks.<br />
<br />
And obviously, they'd be done in an entertaining form, with their
own continuing theme to draw in people - building a community in fact.<br />
<br />
This is obviously a great deal of content to be distributing. And a
great test of what we've been developing and studying. <br />
<br />
Needless to say, in undertaking this, I won't be doing anything else
with my time - so trying to exploit my earlier work in Affiliate
Marketing would take a back seat. (And is why I haven't built my own affiliate programs into any sort of regular income - too busy researching. But I told you
about purpose and passion, haven't I?)<br />
<br />
<h3>
Patterns of Promotion<br />
</h3>
So the evolving pattern - as someone who has published several dozen
books - is to have ebooks on handheld devices. <a href="https://www.smashwords.com/" target="_blank">Smashwords</a>
seems to be the best way to get these published and distributed into
several versions, as well as their distributors.
<br />
<br />
They have an <a href="https://www.smashwords.com/account/affiliate" target="_blank">affiliate program</a>, discount coupons, and also track
backlinks to your ebook. So the basics are there.<br />
<br />
The general sequence of promotion is slightly different from the
original content creation. The ebook is created, along with soundtrack,
and video. And while the ebook is published for sale, the other 2 are
stored away for later use. Snippets might be able to be used out of
these.<br />
<br />
Trick here is to keep the analysis up todate and publish these
immediately following the ebooks. If this can be kept (or sped up to )
a weekly promotion, then the initial price point would be kept low,
plus the affiliate payouts as high as possible. So these are simply
loss leaders. Later stories would gradually raise their price as the
series become more popular (after the first 64, hopefully.)<br />
<br />
Main point is that by building this community, you create a demand
for these books. The volume of them makes them collectibles. This is
exactly what "famous authors" who have dogged out an existence by
writing. Our use of this is to speed this up immensely. We will create
a "body of work" in one year or less. <br />
<br />
And we will have "left over" a set of material to extend the brand - earning additional income - after the initial product line is established. (And that is my little
secret, as to what exactly - and extensively - is planned.)<br />
<br />
The marketing is all (or mostly) online and use search engines to
track and give results based on volume of fresh content. Links which
run through this would all go to each of the Smashwords book pages. And
the bookmarks take in all levels of this. Exhaustively. Pinging has to
be done as conscientiously throughout - to alert the search engines of
the new content, as well as any "fans". You have to <i>plan your work and
work your plan. </i><br />
<br />
You now understand all of what I've been bringing you to (if you've
studiously followed every step to this point.) As well, I have someone
I can explain it all to, now - without having to explain hubs, remote-blogs, etc.). But the main point has been to scrub all this
down to a finite set of rules which can be applied to the next step of
online promotion I'll be doing, which brings us full circle back to the
point of how to earn extra money online.<br />
<br />
Now that it's all written up and in your able hands, I can simply devote my time to creating this monster set of works.<br />
<br />
Good Hunting!robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-68255849233152557182012-06-15T03:00:00.000-05:002013-04-14T20:21:20.145-05:00Solo Promotion - A critique of "what the pro's do"<br />
<img align="right" alt="Leverage is essential in order to have success with or expand your solo promotion efforts." hspace="5" src="http://www.problogger.net/wp-content/uploads/2010/01/leverage.jpg" title="photocredit: knowyourbank.com" vspace="5" width="320" /><b>The
necessity for leverage in online promotion is that everyone starts out
by themselves. </b><br />
<br />
And what prompted this is a new look at <a href="http://noblesamurai.com/a/orderonlinetoday/dojo/articlesamurai/38527-professional-seo" target="_blank">Market Samurai's "Professional SEO" article</a> from
an application viewpoint. You may want to have this article open in
another window (or a separate screen, which is even better) so you can
refer to it as we go.<br />
<br />
This
article makes some sense on the overview, and is why I refer people to
it. <br />
<br />
However,
it doesn't really say much about the individual and their efforts to
succeed or scale.<br />
They
are actually pointing out that there is a huge market in the middle
between the two - since the Professional SEO firms are dealing in major
corporations only, while the individual is simply working their own
concept over. And there is a scale of work which separates these
two as well - one is dealing in "hundreds" of pieces of content every
week, the other a single piece of content weekly.<br />
<br />
That
isn't very fair to the individual, and they don't tell you how to scale
this or how to leverage your work.<br />
<br />
Of
course, these 30 days are just that - how an <span style="text-decoration: underline;">individual</span> can leverage
their <span style="text-decoration: underline;">own</span> efforts to
earn extra money online. And we've also reviewed how you can ramp your content up to many versions of the same work within a single week - unlike their example of the individual who chose hard ways to do things and later quit these in exhaustion.<br />
<br />
<h3>
Limiting Misconceptions</h3>
1.
The first one is their emphasis on backlinks. And we've already covered
this. You don't use bookmarks and social media to try to get backlinks.
You use them to improve the social signal quality of your main and
remotely-posted content.<br />
<br />
They
do cover the point that article directories are a valid way to get
backlinks, all white-hat and everything. And this is where they start -
pushing their incomplete project of an article publisher. (I'm sure
they'll get there, eventually.)<br />
<br />
2.
And because they don't write this from the view of really getting the
whole job done (just from an article marketing viewpoint) they don't
really lay out a scheme or plan which the individual <span style="font-style: italic;">can</span> use to scale
their production.<br />
<br />
So
for a long time, this sat in my own mind as an isolated report. Only on
finishing up this series and starting that new project did the
groundwork they laid start to bear fruit.<br />
<br />
<h3>
How an individuals can scale their promotion</h3>
The idea is that the Internet is a great way to leverage all that
you do. <a href="http://www.marketsamurai.com/c/orderonlinetoday-buy" target="_blank">Market Samurai</a> is a great way to leverage your
time required on market research in order to get all the data you need
quickly. That one-time purchase should last you years or more - since
they support it with updates, and you can also recommend it as an
affiliate product.<br />
<br />
We've
covered in some broad strokes how to simply get this accomplished using
a central hub, remote social properties (blogs), and social signals.
This type of system can also be scaled, to include other interests - so
you are able to promote in several lines. This splits your time up
considerably, so it may be that you want to simply start out with
concentrating on a single interest and building up content on this. <br />
<br />
What
the Market Samurai guys cover about Article Directories is correct,
provided you spin the content (instead of hiring people to write
articles for you on a one-to-one basis) - which is covered in <a href="http://onlinesecretsreview.blogspot.com/2012/06/day-23-how-article-directories-could.html" target="_blank">Day 23 - How Article Directories Could Work</a>.<br />
<br />
Under that workflow, you simply would take the extra hour to convert
that content into a spinnable format, and plug it into <a href="http://worstellr.artdemon.hop.clickbank.net/" target="_blank">Article
Demon</a> (another one-time purchase that looks to be supported well so
far.)<br />
<br />
And that additional hour, plus a submitter like Article Demon, will
leverage your one hour into perhaps a hundred or more backlinks on
article directories - where everyone wins.<br />
<br />
Once your article shows up an AD, you can then bookmark it and then
ping your bookmark profile RSS feed - as covered. You may wish to have
that article bio spun to give links to your remote blogs instead of
your hub - or in addition to it. Just depends on how you created the
content for each. But it gives you more options. <br />
<br />
As well, many of these AD's give each author an RSS feed, so that
could be pinged. As time-consuming as it is, the best results would be
probably to use is like a remote blog, and bookmark it/ping RSS. I have
no program (yet) which will submit sites to be pinged on a delay -
though I'm sure they are out there and will only take looking to find.<br />
<br />
<h3>
Press Releases<br />
</h3>
Another line of promotion we haven't talked much about is the Free
Press Releases. As usual, you want to use those which are effective,
and cost nothing. There is simply no good review or explanation of
these in <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan</a>. Sorry.<br />
<br />
Press Releases are not used much, as they are often misunderstood.
Mostly, they do <span style="font-style: italic;">not</span> get
picked up by news services. And have recently
been plagued with spam. Results is that many have been dropped by
Google News (if they were ever on it to begin with) and have had to
change their operation to restore their credibility. (See
<a href="http://www.bignews.biz/blog/?p=6">http://www.bignews.biz/blog/?p=6</a>
for an exceedingly short list, and some descriptions of why.)<br />
<br />
Essentially, these sites are picked up by both regular web searches
and also Google News. So they are similar to article directories, but
give you additional exposure on a new type of search engine.<br />
<br />
However,
they are each decidedly different as to how they accept your data. And
so have no programs which will submit spun copy (as the Article
Directories have only recently begun to have - well, as far as decent
ones.)<br />
<br />
So there is no real value in getting these <span style="text-decoration: underline;">only</span> as backlinks. They
simply take too much time to implement. You are going to have to spin
the content and then also hand-copy/paste it into their particular
fields. Some allow internal links within the body copy, some allow
images. So it's no walk in the park.<br />
<br />
But, like article directories, once you have spun copy, it's simpler
to post to several of them, which will mean keyword-rich backlinks on
authoritative sites. And - who knows - maybe a reporter will actually
read it and call you up (or more likely email) for more information...<br />
<br />
In order to find these, the simplest way to test this for yourself is
to take a list of "top"
or "best" free press release sites and then do a search of Google News
to see which ones have pages indexed there. In the search box, type
"site:" followed immediately by the domain name (no space between or
"http://").
This will show you the top dogs of Google News.<br />
<br />
If you cross-compare this with lists of such "best" free press
release sites, then you'll get a short list to distribute to.<br />
<br />
I spent a couple hours this afternoon (in between interruptions) and
culled a short list for you (again, this will change, so isn't final -
and I'm sure I missed a few.) And when I was done, I remembered and
pulled up an older list I had and cross-compared. (And you'll also see
that their Alexa rank has no relation to what Google thinks of them.)
Again, these counts change all the time. What was interesting is that
the top dogs gained quite a bit on average and the bottom feeders
either dropped, or dropped out completely.<br />
<br />
<blockquote class="tr_bq">
<table border="0" cellspacing="0" cols="3" frame="VOID" rules="NONE">
<colgroup><col width="209"></col><col width="120"></col><col width="120"></col></colgroup>
<tbody>
<tr>
<td align="LEFT" height="32" valign="MIDDLE" width="209"><b>URL</b></td>
<td align="LEFT" sdnum="1033;0;#,##0" valign="MIDDLE" width="120"><b>Alexa Rank</b></td>
<td align="LEFT" sdnum="1033;0;#,##0" valign="MIDDLE" width="120"><b>Pages on Google News</b></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">prweb.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="2469" valign="MIDDLE"><span style="color: black;">2,469</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="24600" valign="MIDDLE"><span style="color: black;">24,600</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">prnewswire.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="2915" valign="MIDDLE"><span style="color: black;">2,915</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="23300" valign="MIDDLE"><span style="color: black;">23,300</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">businesswire.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="4951" valign="MIDDLE"><span style="color: black;">4,951</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="12500" valign="MIDDLE"><span style="color: black;">12,500</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">live-pr.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="24157" valign="MIDDLE"><span style="color: black;">24,157</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="9720" valign="MIDDLE"><span style="color: black;">9,720</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">mynewsdesk.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="12156" valign="MIDDLE"><span style="color: black;">12,156</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="7420" valign="MIDDLE"><span style="color: black;">7,420</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">pr.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="8492" valign="MIDDLE"><span style="color: black;">8,492</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="3770" valign="MIDDLE"><span style="color: black;">3,770</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">SBWire.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="16376" valign="MIDDLE"><span style="color: black;">16,376</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="3180" valign="MIDDLE"><span style="color: black;">3,180</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">mediapost.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="4502" valign="MIDDLE"><span style="color: black;">4,502</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="1150" valign="MIDDLE"><span style="color: black;">1,150</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">your-story.org</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="42303" valign="MIDDLE"><span style="color: black;">42,303</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="688" valign="MIDDLE"><span style="color: black;">688</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">PRUrgent.Com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="17479" valign="MIDDLE"><span style="color: black;">17,479</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="547" valign="MIDDLE"><span style="color: black;">547</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">betanews.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="5442" valign="MIDDLE"><span style="color: black;">5,442</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="363" valign="MIDDLE"><span style="color: black;">363</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">PRLeap.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="43629" valign="MIDDLE"><span style="color: black;">43,629</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="314" valign="MIDDLE"><span style="color: black;">314</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">DirectionsMag.Com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="19834" valign="MIDDLE"><span style="color: black;">19,834</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="236" valign="MIDDLE"><span style="color: black;">236</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">ClickPress.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="12498" valign="MIDDLE"><span style="color: black;">12,498</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="130" valign="MIDDLE"><span style="color: black;">130</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">free-press-release-center.info</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="19260" valign="MIDDLE"><span style="color: black;">19,260</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="96" valign="MIDDLE"><span style="color: black;">96</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">openpr.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="17098" valign="MIDDLE"><span style="color: black;">17,098</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="89" valign="MIDDLE"><span style="color: black;">89</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">ecommwire.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="29673" valign="MIDDLE"><span style="color: black;">29,673</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="35" valign="MIDDLE"><span style="color: black;">35</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">MediaSyndicate.Com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="446193" valign="MIDDLE"><span style="color: black;">446,193</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="30" valign="MIDDLE"><span style="color: black;">30</span></td>
</tr>
<tr>
<td align="LEFT" height="17" valign="MIDDLE"><span style="color: black;">NewsWireToday.com</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="23797" valign="MIDDLE"><span style="color: black;">23,797</span></td>
<td align="RIGHT" sdnum="1033;0;#,##0" sdval="6" valign="MIDDLE"><span style="color: black;">6</span></td>
</tr>
</tbody>
</table>
</blockquote>
<br />
<h3>
New format? Not so much...</h3>
How these would fit into your promotion system is similar to what
you already have:<br />
<ul>
<li>Hub</li>
<li>remote-blogs, slideshare.net, video sites, podcast sites, article
directories, press releases</li>
<li>social bookmarking</li>
<li>pinging RSS feeds of bookmarks<br />
</li>
</ul>
Using these doesn't fit every model. My own instance is moving to
writing and publishing short stories. So for every short story, I could
author a press release - and by illustrating these stories would be
able to create all the rest of the content. However, article
directories would probably be best suited for a non-fiction treatment
or analysis of what the story meant. So it's 2 additional pieces of
content needed for the press releases and article directories. Regular
content could be simply spun in order to fit it into article directory
posting, but may not be newsworthy. <br />
<br />
(Does that 2 additional pieces of content put me over the top? Personally, I don't think it's unmanageable right now. Getting into the inspired flow, illustrating a short story to bring it to life will be a lot more work. But there is method to this madness as well - all that content can be republished ever again, but that's another story.)<br />
<br />
Now note that you can ping the RSS feeds of the article directories
and (some) press release sites. And so cut down on your bookmarking
work, which is pretty one-on-one in its execution. However, the real
effective use of pinging is to do the bookmark feeds. So you may want
to get your bookmarking done simply, as the RSS feeds would be
cumulative for the bookmarks you do via that feed - once per week should be plenty.<br />
<br />
<span style="font-weight: bold;">Freebies</span>: I did find some
pdf's which cover more the style and use of press releases. <a href="http://worstelldesign.com/freebies/OSP/New-Rules-of-PR.pdf" target="_blank">"New Rules of PR</a>", and "<a href="http://worstelldesign.com/freebies/OSP/PressReleases.pdf" target="_blank">News Releases</a>". And don't forget the "<a href="http://worstelldesign.com/freebies/OSP/Unlocked-Article-Rewriter.xls" target="_blank">Article Re-Writer</a>" as a free download (right-click
and "save as").<br />
<br />
And, as usual: Wishing you Good Luck in Everything You Do.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-69671567966136326562012-06-14T03:00:00.000-05:002013-04-14T20:21:42.966-05:00How to stay on a roll when you get there...<h1>
<a href="http://andnowwhat.posterous.com/simplicities-where-life-leads" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img align="right" alt="mini-nets can improve your SEO and so, making money online" hspace="5" src="http://static.safetysuperstore.com/products/16075/photos/48604_400x400.jpg" style="border-bottom-style: solid; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-style: solid; border-left-width: 0px; border-right-style: solid; border-right-width: 0px; border-top-style: solid; border-top-width: 0px; height: 400px; width: 400px;" title="mini-nets! photocredit:babyproofing.safetysuperstore.com" vspace="5" /></a><a href="http://andnowwhat.posterous.com/simplicities-where-life-leads" target="_blank">What's next - when you're on a roll?</a></h1>
For those who have faithfully followed this series, I thought to
give you an unannounced follow-up.<br />
Most of this series was written in pre-post method, meaning I simply
sat down and drove myself to get it out of my head and into a written
(digital) form. Wasn't hard, if you can listen to your own inspiration
running amok. (And that's a whole 'nother topic, although I did
compile a book about <a href="http://www.lulu.com/shop/dr-robert-c-worstell-editor/genius-how-to-be-one-how-to-live-with-it/ebook/product-17464980.html" target="_blank">how anyone can release their own genius</a>...)<br />
<br />
But as you can see from this blog, I have no short suit in
being able to create new content readily (over-prolific, I call it).
Mostly, this is practice, and isn't something I really ever set out to
do, but another talent that - when honed - turned out to be sharp.<br />
<br />
There is a simple recipe using what we've covered for anyone who
finds themselves having more content than outlets: <span style="font-weight: bold;">create another outlet stream</span>.<br />
<br />
Essentially, a person can have many interests, even though they may
only really focus on a few. This where diversity in life makes
everything interesting. And the various Internet hosts love it when you
dump all sorts of content on them.<br />
<br />
That formula:<br />
<ul>
<li>On your main hub, set up another category with that other
interest (or set up another hub)</li>
<li>Populate this with some basic content</li>
<li>Create a new Google+ page and publish these links to it.</li>
<li>Set up your posterous and remote posting blogs (WP, blog.com,
blogger, etc.)</li>
<li>And set up another twitter account, which posterous can handle
for you. You can also autopost to Facebook from here.</li>
<li>Your onlywire or Synnd work would continue with these new posts.</li>
</ul>
Quite simple. But it gets all that out of your head...<br />
<br />
- - - - <br />
<h2>
Some examples of content publishing</h2>
<h3>
Hubs</h3>
<div style="margin-left: 40px;">
<a href="http://worstellfarms.com/index.php" target="_blank">Worstell
Farms</a></div>
<div style="margin-left: 40px;">
<a href="http://worstellfarms.com/best-weight-loss-diet-program.php" target="_blank">Worstell Farms Cinch Diet Plan pages</a></div>
<div style="margin-left: 40px;">
<a href="http://robertworstell.com/thrivelearning/" target="_blank">Thrivelearning
System (RobertWorstell.com)</a></div>
<div style="margin-left: 40px;">
<a href="http://gothunkyourself.com/" target="_blank">Go Thunk Yourself.com</a></div>
<h3>
Google+ pages: </h3>
<div style="margin-left: 40px;">
<a href="https://plus.google.com/b/110346021190626938227/110346021190626938227/posts" target="_blank">Worstell Farms</a></div>
<div style="margin-left: 40px;">
<a href="https://plus.google.com/b/101038704244993861596/101038704244993861596/posts" target="_blank">Shaklee Cinch Diet Plan</a></div>
<div style="margin-left: 40px;">
<br /></div>
Comparing these 2 sets, you'll see where the cross-posts come in.
And its obvious I need to create some more product pages, as I just
found Google+ pages and their SEO connection a little over a month ago
(just before I started this data dump).<br />
<br />
<h3>
Posterous</h3>
<div style="margin-left: 40px;">
<a class="site_link" href="http://grassfedbeef.posterous.com/" target="_blank">Natural Health News and Information</a></div>
<div style="margin-left: 40px;">
<a class="site_link" href="http://andnowwhat.posterous.com/" target="_blank">And Now What?</a></div>
<div style="margin-left: 40px;">
<a class="site_link" href="http://thrive-learning.posterous.com/" target="_blank">Thrivelearning News and Views</a></div>
<div style="margin-left: 40px;">
<a class="site_link" href="http://gothunkyourself.posterous.com/" target="_blank">Go Thunk Yourself!</a></div>
<div style="margin-left: 40px;">
<br /></div>
These posterous accounts all autopost to at least 4 other blogs, and
usually a twitter account as well. So essentially, for every hub, I
(should) have a Google+ page, and a Posterous blog with a mini-net
below it. You'll see on WorstellFarms that I created a mini-site just about Cinch which only obliquely links back to the Grass Fed Beef site - but is on the same domain. It's an extension of eating healthy and naturally, so it fits.<br />
<br />
Again, this is just the tip of the iceberg. There's bookmarking and so
on. And working to find a review from Market Samurai gave me <a href="http://noblesamurai.com/a/orderonlinetoday/dojo/articlesamurai/38527-professional-seo" target="_blank">this link about their results in surveying
professional SEO companies</a>. <br />
<br />
<h2>
Just a reminder...</h2>
Content posting sequence is:<br />
<ol>
<li>Landing/Sales pages are best hosted by your affiliate sponsor's site
(unless they do a lousy job, or it's your own product).</li>
<li>Review pages go on your main site/hub (and link to the affiliate
sponsor)<br />
</li>
<li>Infotainment pages go on the remote blogs (and link to your hub)</li>
<li>Bookmark the remote blogs and ping the bookmark profile RSS feeds.</li>
</ol>
For an example, if you trace out the Cinch Diet Plan pages (goes
through "Natural Health News and Information" Posterous site), it will
all lead back to Shaklee as an affiliate:
<a href="http://order-online-today.myshaklee.com/">http://order-online-today.myshaklee.com/</a><br />
<br />
Go Thunk Yourself (and some of Thrivelearning) will trace back to my
own bookstore:
<a href="http://www.lulu.com/spotlight/robertworstell">http://www.lulu.com/spotlight/robertworstell</a><br />
<br />
Thrivelearning itself is a montage of affiliate programs and materials.
Some are even Amazon astores. And if you search for the slideshare.net sites, you'll see how this material was published as PDF's with backlinks to the hub it came from.<br />
<br />
So I just wanted to give you some live examples to check out.<br />
<br />
Cheers!robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-37159311052566861052012-06-13T03:00:00.000-05:002013-04-14T20:22:03.583-05:00Day 30 - Help pay it forward<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.vanderbilt.edu/alcohol/wp-content/uploads/help1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How can we help each other earn extra income online?" border="0" height="234" src="http://www.vanderbilt.edu/alcohol/wp-content/uploads/help1.jpg" title="photocredit: vanderbilt.edu" width="320" /></a></div>
<b>How can I help you? How can we help each other?</b><br />
<br />
Of course, you probably knew this was coming.<br />
<br />
It's not the end, it's the beginning.<br />
<br />
You now have a window into my soul, as it were. And into the soul of the universe, if this rings true for you.<br />
<br />
The universe is built on open-handed help.<br />
<br />
As you give, you will receive - but giving happens first.<br />
<br />
And if you want more income from your own online activities, it is just logical that you would work to help as many people as you can to become successful and profitable with their own online activities.<br />
<br />
You have my email. I'll answer any questions you have, as long as you have them. If I don't know, I'll work to find out for you. After all, learning is a 2-way street - the teacher is learning as he teaches.<br />
<br />
I'm not telling you what to do, but I've given enough hints already that it should be a little obvious.<br />
<br />
What I would suggest you do is to start over and read The Online Sunshine Plan again. Then study each day of this blog again.<br />
<br />
Once it clicks for you, then so should all life.<br />
<br />
And success will be unstoppable, whatever you attempt.<br />
<br />
So I wish you the very best at anything and everything you attempt.<br />
<br />
Good Hunting!<br />
<br />
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBHAvvTsEXvS3gvJLFOhqzd9Pgz1YqpHck67qHluK3kfjlDcaTg0AyLMjuXTafbqcvwuxsbxOCVCevxTBB9XL_PVqJcSVASEFMY5aOMs7dhXBELv88UjztYkPZy1TrmrCkTclfJdEKN_8/s1600/mysignature02A.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Robert C. Worstell - helps others earn extra income online" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBHAvvTsEXvS3gvJLFOhqzd9Pgz1YqpHck67qHluK3kfjlDcaTg0AyLMjuXTafbqcvwuxsbxOCVCevxTBB9XL_PVqJcSVASEFMY5aOMs7dhXBELv88UjztYkPZy1TrmrCkTclfJdEKN_8/s1600/mysignature02A.gif" title="Robert C. Worstell" /></a></div>
<br />
Robertrobertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-54612549666760816572012-06-12T03:00:00.000-05:002013-04-14T20:22:29.022-05:00Day 29 - Wrap Up and Review<div class="separator" style="clear: both; text-align: center;">
<a href="http://ec2groupz2012.files.wordpress.com/2012/03/summary.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Summary of effective steps to earn extra income online." border="0" height="262" src="http://ec2groupz2012.files.wordpress.com/2012/03/summary.jpg" title="photocredit: ec2groupz2012.wordpress.com" width="320" /></a></div>
Well, here we are - the next-to-last post in this series.<br />
<br />
Bittersweet and all that.<br />
<br />
So we are going to summarize what has been talked about.<br />
<br />
<h3>
Summary - it's all logical </h3>
Online promotion follows a few very basic and very simple rules.<br />
<br />
The Internet is built and continues to expand based on <b>valuable content</b> and <b>speed</b>. The increasing social use of it has only built and expanded those two principles.<br />
<br />
In order to earn income online, in this model, you need to be able to regularly produce fresh content. So the idea is that you've been writing or commenting daily as we've been going along. (And I've set an example of how this can actually be done. Sure I started a couple of days ahead, but if you try this yourself, you'll see how much discipline it takes.)<br />
<br />
You need to know your <a href="http://onlinesecretsreview.blogspot.com/2012/05/day-02-purpose-and-success.html" target="_blank">passion and/or purpose</a> in order to succeed at anything. And this can be found by simply narrowing down to what keeps you fascinated, what makes you happy (brings you peace) and/or you could talk about endlessly as long as someone would listen.<br />
<br />
Whether its a blog or a site, the point is to have a platform where you can add valuable, original content regularly. This is your base, your Hub.<br />
<br />
Most people dread market research because they aren't following their own purpose line and don't have the needed tools. Try Market Samurai, or their free <a href="http://www.domainsamurai.com/c/orderonlinetoday" target="_blank">Domain Samurai</a> as a starter.<br />
<br />
<a href="http://onlinesecretsreview.blogspot.com/2012/05/day-06-sales-funnels-and-human-nature.html" target="_blank">Sales Funnels</a> are used to provide a valuable channel of products to the lead, customer, and client. They start off small (or free) and eventually wind up at big-ticket items, preferably those which are consumable or subscription-based.<br />
<br />
<a href="http://onlinesecretsreview.blogspot.com/2012/05/day-07-what-search-engines-really-need.html" target="_blank">Search Engines</a>, at their bottom line, depend on what words you describe your pages with. Google has a <a href="http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html" target="_blank">SEO Starter Guide</a> (a free download) which tells you exactly what they are looking for. There are just a few (5) online SEO points to take care of, mainly.<br />
<br />
While there are many forms of content Google now provides, it's not all that difficult to create all of them. There are 3 basic types of writing styles required for Internet marketing and promotion to the 3 basic types of Internet users.<br />
<br />
I recommend affiliate programs when you are just starting out, as you can learn the ropes without an immediate huge investment. I also give you a list of criteria you can use to evaluate any you find that may align to your core purpose.<br />
<br />
The biggest effort in marketing is in building a list so you can send
out sequential emails with an autoresponder. This is as more people use
email than surf the Internet. Email is also a personal and captive
audience (as long as you keep them interested enough to not opt-out.)<br />
<br />
Writing a web page is simple - you write like you talk. It's key that you know the 3 types of writing and post these where they will be accepted.<br />
<br />
Social media isn't for backlinks. It's to show the authority and trust your backlinks have. Understand this and avoid the "Google Slap".<br />
<br />
Set up your Google profile and a badge on your main site/hub. Share links to your hub on your Google+ profile. Create a Google+ page for each main product or service you offer. Plug in Google Analytics and Webmaster tools to every site and social property you create. The more you connect with Google, the easier it will be to rank well.<br />
<br />
You can publish one essay several ways on the Internet so it can show up in several places on page 1 of Google.<br />
<br />
A key point is using Slideshare and videos from that same content.<br />
<br />
I don't recommend Squidoo or Hubpages, or even article directories, unless you really know how to get your time investment back in leads.<br />
<br />
Building mini-nets from free/remote blogs and similar social properties (videos, pdf hosting, podcast hosting) and then bookmarking and pinging those bookmark profile RSS feeds it the simply and effective secret sauce which prompted this series.<br />
<br />
It's possible to get Article Directories to work if you effectively spin the content (by hand) and use <a href="http://worstellr.artdemon.hop.clickbank.net/" target="_blank">Article Demon</a> to publish them to several hundred (or more) AD's. It will still take hours initially, but the program takes the mind-numbing repetition out of it.<br />
<br />
You need to be using ranktracking and analytics to have definitive understanding of how effective you are - and where you still need to improve.<br />
<br />
Network marketing is a logical extension of Affiliate marketing and providing you have a good program with lots of upline support, you can build extensive residual income from downline sales. I list several places to train in this area.<br />
<br />
Ebay and Craigslist can be key sources of ready buyers if approached effectively.<br />
<br />
The Natural Laws of Marketing are the same which pervade all of Life's activities on this planet. Knowing this can markedly assist your success from here on out - in any field you attempt.<br />
<br />
I give you a list of tools and courses for use and reference. (All in addition to the numerous freebies you've received daily...)<br />
<br />
- - - -<br />
<br />
As I can (I'm pre-loading these and so don't have all the links), I'll come back to give you the daily links to these summary paragraphs.<br />
<br />
Good luck with all this.<br />
<br />
See you one last time, tomorrow. <br />
<br />
<br />
<br />
<br />
<br />robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-10086999748853675042012-06-11T03:00:00.000-05:002013-05-18T12:57:29.381-05:00Day 28 - List of Tools and Courses<div class="separator" style="clear: both; text-align: center;">
<a href="http://julieannejones.com/wp-content/uploads/2010/12/onlinetools.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="List of Tools and Courses to help you earn extra income online" border="0" height="209" src="http://julieannejones.com/wp-content/uploads/2010/12/onlinetools.jpg" title="photocredit: julieannejones.com" width="320" /></a></div>
<b>The Grand (In)Complete List of Tools and Courses </b>- to help you earn extra income online.<br />
<br />
It's called so, as I am constantly finding more stuff which has great practical value. (It's that Attraction thing at work. Jesus said something like: "As you look, you will find.") And as I find more, I plan to come back and add them.<br />
<br />
However, I did want to drop a long list on you of other courses and tools you could use. This is exactly what people say not to do, since the more choices you give, the less chances people will click on anything. So I recommend you bookmark this or save it as a page with links to your hard-drive (where you can find it later..)<br />
<br />
Now I already have listed in the sidebar how to find various things like Market Samurai, SBI!, Synnd, MMI, and Magnetic Marketing. <br />
<br />
This 30-day blog in itself is probably one of the greatest tools, since what I tell you about creating content and linking into affiliate sites is true for every page here. But this is as I recommend: find valuable products and services, then become an affiliate for them - and link to these in your content.<br />
<br />
If you like what I tell you and find it workable (especially the free versions, trial versions, and so forth), then I'm sure that when you decide to invest in the fully working paid versions, you won't mind that I get a split of what you pay for it?<br />
<br />
<br />
<a name='more'></a><br /><br />
Some of these places, like <a href="http://challenge.co/training/" target="_blank">The Challenge</a>, consider that your monetization should be last. But I consider that you have to keep in mind that you are here to earn extra income online - so whatever you decide on as a product needs to be able to generate revenue for you. Whether you can monetize a keyword phrase is part of your market research. Sure, the approach to writing is different. How you write a hard-sell landing/sales page is different from a pre-sell review page. And this blog series is one which tells you more the how things should be done rather than saying "there's a list of GO words" and how to motivate people and so on. (Actually, there is quite a bit of this in <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan</a>, but you know this by now. Pages 289-296 are fascinating in retrospect.)<br />
<br />
<h3>
Tools</h3>
The first is <a href="http://challenge.co/training/" target="_blank">The Challenge</a>, above. Once you sign up, you have access to all their data on a suggested route to earning extra income online. Lots of free downloads to review. <br />
<br />
<a href="http://www.marketsamurai.com/c/orderonlinetoday-buy" target="_blank">Market Samurai</a> / <a href="http://www.domainsamurai.com/c/orderonlinetoday" target="_blank">Domain Samurai</a>: Essential keyword-based market research. The second is free, but the first has necessary features such as ranktracking which you will need. One time purchase for MS.<br />
<br />
<a href="http://onlywire.com/" target="_blank">Onlywire</a> - simple bookmarking. Free. (Runs a program on your machine.)<br />
<br />
<a href="https://socialmedias.infusionsoft.com/go/02/worstell/" target="_blank">Synnd</a> - a professional approach to social media marketing science. Monthly subscription.<br />
<br />
<a href="http://kompozer.net/">Kompozer</a> - a Wysiwyg editor which is handy for creating simple code for blogging. Free<br />
<br />
<a href="https://posterous.com/">Posterous.com</a> - a blog which also auto-posts your content to other platforms. Free<br />
<br />
<a href="http://plus.google.com/" target="_blank">Google+</a> - once you have Google on your side, then ranking is faster and simpler. Free<br />
<br />
<a href="http://www.notetab.com/" target="_blank">Notetab</a> - Get the 5.7b version, which is freeware. Later versions got "paid" happy and cut out some useful tools. Works on Windows and under Wine on Linux. Dirt simple text editor with some HTML coding ability. Free<br />
<br />
<a href="http://affiliate.simplycast.com/scripts/imp.php?a_aid=5763293&amp;a_bid=bc91611d" target="_blank">SimplyCast</a> - autoresponder service which starts off free and ramps up as you do. <br />
<br />
<a href="http://worstellr.artdemon.hop.clickbank.net/" target="_blank">ArticleDemon</a> - for building a huge amount of backlinks for a few hours' work. One-time purchase<br />
<h3>
Courses</h3>
<h4>
<a href="" name="sitesell"></a><a href="http://www.blogger.com/blogger.g?blogID=3573892784241378210&pli=1">
Sitesell.com </a></h4>
These guys have a good many courses they've put together over the years. And they are all very useful. Most are free ebooks. (I've copied their blurbs for this - I'm not that shamelessly promotional IMHO.)<br />
<blockquote class="tr_bq">
<a href="http://aff-masters.sitesell.com/your_limited_offer.html" target="_blank">Affiliate Masters Course</a><br />
How to become a high-earning affiliate champion.<br />
<br />
<a href="http://service-masters.sitesell.com/your_limited_offer.html" target="_blank">Service Sellers Masters Course</a><br />
How to attract new clients from around the world... <br />
Or from around the block.<br />
<br />
<a href="http://local-biz-masters.sitesell.com/your_limited_offer.html" target="_blank">Local Business Masters Course</a><br />
How to become a Webmaster that produces RESULTS for local small businesses. Build the SBI! buzz... in your own neighborhood!<br />
<br />
<a href="http://wahm-masters.sitesell.com/your_limited_offer.html" target="_blank">WAHM-IT!, The Masters Course</a><br />
How to be a Work-at-Home Mom (WAHM) and successfully build a real business on the Net.<br />
<br />
<a href="http://netwriting.sitesell.com/your_limited_offer.html" target="_blank">Make Your Price Sell!, The Masters Course</a><br />
How to price with complete confidence & double your Net profits.<br />
<br />
<a href="http://webmasterbusiness.sitesell.com/your_limited_offer.html" target="_blank">Webmaster BUSINESS Masters Course</a><br />
Show Webmasters how to run the BUSINESS of Webmastering... Super-assisted, of course, by the ultimate productivity tool.<br />
<br />
<a href="http://mynas-masters.sitesell.com/your_limited_offer.html" target="_blank">Make Your Net Auction Sell!, The Masters Course</a><br />
Learn how to start and grow a profitable Net auction business.<br />
<br />
<a href="http://freetrial.sitesell.com/your_limited_offer.html" target="_blank">The Complete SiteSell University</a><br />
All you see here and then some. Complete library of free ebooks, which of course all promote SiteBuildIt! And why not - they've been in business as long as the Internet. </blockquote>
<h4>
T. Harv Ekers Peak Potentials</h4>
Probably the most fascinating trip you'll ever take into your own mind. Discover what is holding you back from incredible earnings.<br />
<br />
<blockquote class="tr_bq">
<a href="http://www.peakambassador.com/cmd.php?af=mmi8806&p=sws" target="_blank">SpeedWealth</a> - T. Harv Eker's "SpeedWealth" system reveals the 8 key steps that every highly profitable, fast-growing business uses to become an "overnight" success. Free ebook.</blockquote>
<blockquote class="tr_bq">
<a href="http://www.peakambassador.com/cmd.php?af=mmi8806&p=25" target="_blank">Millionaire Mind for Network Marketers</a> - Discover how to change your mindset ... and finally feel good about telling the world about your networking marketing business. Free report.<br />
<br />
<a href="http://www.peakambassador.com/cmd.php?af=mmi8806&p=12" target="_blank">Millionaire Mind Special Intensive</a> - Free weekly audio: T. Harv Eker's Millionaire Mind Message series...And discover how to reset your inner money thermostat to "rich" to create the wealth you've always wanted go here now </blockquote>
<br />
<h3>
Affiliate Registrations</h3>
What you can start earning income by promoting right off the bat. (Just make sure they align with what you really like doing...)<br />
<br />
<a href="http://affiliates.sitesell.com/your_limited_offer.html" target="_blank">SiteSell - 5 Pillar Registration</a><br />
Nobody is as intense about helping affiliates succeed in building a income-earning online business like SiteSell. Two-tier.<br />
<br />
<a href="https://noblesamurai.com/a/orderonlinetoday/account/affiliate-panel" target="_blank">Market Samurai Affiliate Area</a><br />
This should work to give you some sort of sign-up to become an affiliate. If not, you might have to sign up for the free trial. (It's been so long for me...)This is really just a single-tier, but a great product.<br />
<br />
<a href="http://order-online-today.myshaklee.com/us/en/join.html#/goldambassador" target="_blank">Shaklee</a><br />
The pioneer if not the inventor of what became known as Network Marketing. A 50-year-old company built on the integrity of its product research. Especially if you are hands-on in dealing with people, this could be a stellar opportunity. <u>Unlimited</u> payments from downline sales for productive business leaders. Incredible yearly award programs for high-producers, such as trips and even a car. You are providing consumable health products, so people are buying new product all the time. Residual income from repeat purchases.<br />
<br />
<a href="https://www.peakambassador.com/" target="_blank">Peak Potentials Ambassadors</a><br />
Only a single tier - but T. Harv Eker gets it. He understands how people are completely tied up in the symbol of money. And his program is designed to help people reprogram their mind, to release their native abundant thinking. And great, regular programs, plug new opportunities (and material) to create content for.<br />
<br />
<a href="https://socialmedias.infusionsoft.com/go/afflink/worstell/" target="_blank">Synnd</a><br />
The ultimate social media marketing tool, based on proven evergreen techniques. At least two-tier. (If you sign up something like 3 people, your own subscription costs are covered - and then pure residual monthly income after that.) At least 2-tier and residuals from subscriptions and upsells.<br />
<br />
<a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a><br />
They teach network marketers to be effective. If you are already part of a network marketing program, then these links can add to your downline - they are already looking to be successful in network marketing, and have some training and experience. Single tier, but lead generating.<br />
<br />
- - - -<br />
<br />
And that is that.<br />
<br />
We're just about done now. See you tomorrow.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-50256897934256691342012-06-10T03:00:00.000-05:002013-04-14T20:23:14.651-05:00Day 27 - Natural Laws of Marketing (but you always knew...)<div class="separator" style="clear: both; text-align: center;">
<a href="http://lifesgoldenrule.com/wp-content/uploads/2009/01/ist2_2974880-ruler.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="http://lifesgoldenrule.com/wp-content/uploads/2009/01/ist2_2974880-ruler.jpg" width="320" /></a></div>
<b>Just as there is gravity, so are there Natural Laws of Marketing.</b><br />
<br />
Probably no one has ever specifically talked about these before - but they exist, nonetheless.<br />
<br />
Of course it would take someone with 20 years of experience as a counselor and a Masters in Metaphysics to make this leap.<br />
<br />
While this isn't in The Online Sunshine Plan directly, I've already given you one of the freebies which heads down this path: <a href="http://worstelldesign.com/freebies/OSP/Power_Of_Creative_Selling.pdf" target="_blank">The Power of Creative Selling</a>, by Prevette.<br />
<br />
Another would be Wallace Wattle's "<a href="http://www.lulu.com/shop/wallace-wattles/wattles-science-of-getting-rich/paperback/product-572251.html" target="_blank">Science of Getting Rich</a>", in addition to Napoleon Hill's "<a href="http://www.lulu.com/shop/napoleon-hill-and-dr-robert-c-worstell-editor/think-and-grow-rich/paperback/product-515800.html" target="_blank">Think and Grow Rich</a>." Their underlying text would be Charles Haanel's "<a href="http://www.lulu.com/shop/search.ep?contributorId=240153" target="_blank">Master Key System</a>". And we could trace this back to Indian and Egyptian texts, right back to Polynesian Huna (who's legends say they helped build the Pyramids and establish the early Egyptian social order). [Now of course, you can find all these in various versions - I'm giving you my Lulu links as an example of how its possible to take public domain works and possibly earn extra income online.]<br />
<br />
When we say Natural Laws, we mean to say that there are regular recurrences and explanations for things. These are Laws which cross over from one application to others, are present in all "sciences" and studies. So it's not so surprising that they show up in Marketing.<br />
<br />
Now, in no particular order, let's see what we can find:<br />
<br />
<h4>
Golden Rule</h4>
I've mentioned this one before. As you treat others is how you can expect them to treat you. This is found in every major religion and philosophy in one form or another. <br />
<br />
This is based on probably the most basic Huna principle, which is why it works:<br />
<b>"The world is what you think it is. "</b><br />
Or, paraphrased, the world around you is as you consider it to be - or as you create it. This also hinges on the 2nd principle:<br />
<b>"There are no limits." </b><br />
Meaning that there is nothing separating any of us. So when you treat someone else well, you are treating yourself well, also.<br />
It's the third principle which is distinctively applied to marketing:<br />
<b>"Energy flows where attention goes."</b><br />
You can see this as the key theme of "Think and Grow Rich". Hill says to get a "BURNING DESIRE" about what you want to accomplish and then you will get the inspiration to do what you need to in order to help it show up. The other 12 parts of this philosophy just contribute to this one point. And this is the secret of having a "vision" or Covey's "7 Habits" and his emphasis on a company's mission statement. Wallace Wattles also goes into this, which book is what started Rhonda Byrne in her quest for data that produced "The Secret" DVD.<br />
<br />
<h4>
The Law of Attraction</h4>
Is more or less the same thing, or a consolidation of the above. Whatever you hold in your mind is what will show up for you. This law also shows up in both Testaments of the Bible and all through various philosophies as well - though not as well documented as the Golden Rule. Because those Huna principles actually cover a great deal of territory. <br />
<br />
Here's the complete Huna list:<br />
<blockquote class="tr_bq">
1. IKE - our ideas create our reality.<br />
2. KALA - there are no limits.<br />
3. MAKIA - energy flows where attention goes.<br />
4. MANAWA - now is the moment of power.<br />
5. ALOHA - to love is to be happy with.<br />
6. MANA - all power comes from within.<br />
7. PONO - effectiveness is the measure of truth.</blockquote>
The fullest definition of these is by <a href="http://robertworstell.com/books/7-huna-principles-serge-kahili-king/index.html" target="_blank">Serge Kahili King, as quoted on one of my sites</a>.<br />
<br />
And I've found that they explain how other Natural Laws work - although I expect you to simply test them out for yourself. <br />
<br />
<h4>
Inner Peace - "Feel Good"</h4>
I've earlier brought up the point of asking yourself, "Does this bring me greater peace - or make my life simpler?"<br />
<br />
Of course, you can trace this back to that 5th principle above: "To Love is to be happy with."<br />
<br />
During the course of these 30 days, and the stresses I created for myself, I was using my usual tools of Releasing and meditative review (See my "<a href="http://robertworstell.com/freedom/" target="_blank">Freedom Is - (period.)" book-lessons and book</a>.)<br />
<br />
And what came up is that the primary and underlying common purpose the vast majority of us share is to always "feel good." And we could go into quite a discussion of how to remove artificial emotions from your life, which are not actually feelings per se. (Just read that book above.) You could also find this through all the lessons of "<a href="http://robertworstell.com/get-your-self-scam-free/index.html" target="_blank">Get Your Self Scam Free</a>" (or <a href="http://www.lulu.com/shop/robert-c-worstell/get-your-self-scam-free/ebook/product-11057174.html" target="_blank">buy your own copy of the book</a>...) This is where you would see that the main drive we all have it toward pleasure and away from pain.<br />
<br />
If you understand that the purpose of Love is actually creative, then you can know that all which is bad that is happening to you is simply a lack of creation on your part. It does no good to be critical of others (and yes, I'm still working on this point myself), as this just makes you feel bad - as we are all connected.<br />
<br />
And if someone around you is being critical, you simply have to let that go - as nothing to do with you. (And how to release or "let go" is covered in the "Freedom Is" book linked above.)<br />
<br />
<h3>
Real-Life Applications</h3>
The next point is to work constantly to improve the lives of others. Because if you want something better for yourself, it's obvious that you need to work at helping others find it first. This is paying it forward <i>in advance</i>. A simple, logical extension of the above.<br />
<br />
When you focus on something you want to improve in your environment (Vision) and then work to help others find that (Law of Attraction), you then will find it showing up in your own life - or an inspiration of how to make it so (Golden Rule).<br />
<br />
This of course explains my complete effort to "data dump" all the knowledge I have to you. Even though I don't necessarily apply all of this to my own online business efforts, it is perhaps because I have been too busy researching this all out in order to leave a path others could follow. (Or I just need to get busy with earning my own extra income online...)<br />
<br />
As well, I mentioned I have another completely different path coming up. So I simply couldn't sit on all this data that would help others - it would affect my being able to get help in the immediate future, wouldn't it?<br />
<br />
And so this rather different approach to marketing: finding your own purpose, finding the community which matches it, selecting or creating products which help that community, marketing them so others can find and use them to improve their lives, promoting them with regular fresh content which the search engines and social media can use.<br />
<br />
In short, marketing by the concept of win-win-win. Everyone wins.<br />
<br />
This of course brings you greater peace - and makes you feel good.<br />
<br />
- - - -<br />
<br />
A final freebie is one of these compilations I've created to have all the vital references in a single spot. But with today's essay, I think you could more readily use this to improve your efforts in earning extra income online.<br />
<br />
It's named "<a href="http://worstelldesign.com/freebies/OSP/Conceive_Believe_Achieve.pdf" target="_blank">Conceive, Believe, Achieve</a>" and has James Allen's "As a Man Thinketh", Wallace Wattles' "Science of Getting Rich" and Napoleon Hill's "Think and Grow Rich" - all in one volume of almost 600 pages. <br />
<br />
Any assignment today would be to consider if the above laws apply to your operation and whether they might be able to improve what you are doing so you are more profitable to yourself and others. As usual, reject what I say completely until and if you can prove that it works for you in improving your own life.<br />
<br />
Next: The (In)Complete List of Tools and Coursesrobertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-60913322607386695742012-06-09T03:00:00.000-05:002012-06-09T03:00:02.041-05:00Day 26 - Ebay and Craigslist: getting buyers to find you<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.biddingforgood.com/online-auction-services/img/corp/img_computer_gavel.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Online Auctions and Classifieds show a higher return in earning extra income online" border="0" height="320" src="http://www.biddingforgood.com/online-auction-services/img/corp/img_computer_gavel.jpg" title="photocredit: biddingforgood.com" width="198" /></a></div>
<b>The biggest scam I fell for was in researching eBay...</b><br />
<br />
(And funny enough, when I was getting my refund - and they found out how good I was at blogging and how much I knew about earning income online - he asked, well why did you sign up, then? Answer was: I just wanted to find out how eBay worked. Which left him quiet. He knew I had overpaid for that simple knowledge.)<br />
<br />
Ebay and Craigslist by themselves only get a short mention in the book (page 264-265). But the best way to learn what I know about Ebay is to do a search on the <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/ebook/product-17531982.html" target="_blank">digital version of The Online Sunshine Plan</a> and simply read before and after every time I mention eBay. My examples tell you volumes about how this system works.<br />
<br />
<h3>
Not your grandfather's eBay...</h3>
Originally, it was an auction site. Now, it's either a clearance rack for the Big Box stores, or it's for limted, higher-priced collectibles. Those are the only two types of sellers really earning income online via eBay sales. Mostly the community which supported eBay has moved on, as has the management which created it. There are little niche communities there - and that's about it.<br />
<br />
The 3rd way to earn online income via eBay is discussed in my book on page 265. You simply offer a small unique product, such as self-burned CD's for a cheap price and then use that to collect names of buyers who might be interested in similar products (your sales funnel). They are qualified leads already, since you only get their email when they bought something from you.<br />
<br />
CD's can cost you less than 2 bucks to make and ship to any client in the U.S. If you use a service like Kunaki.com, you can then have professionally made CD's which you can dropship, or simply ship yourself. There are also companies which will do short runs for you and print a nice color image on top in stacks of 100 or so, which would bring the price per unit below making them yourself (and having to print out and then paste on the label).<br />
<br />
While I don't suggest it, eBay has a "store" where you can offer your products. Of course, this means you have routine sales high enough that you can absorb that overhead. <br />
<br />
What eBay is great for is market research. You can take any type or kind of product and search for what people are buying, as well as what their price points are. <br />
<br />
I was looking though my material to see what I could give you, but only found books what were 10 years old now. So these are to dated to be any good (an eternity has passed in Internet time). I'd suggest instead that you visit <a href="http://pages.ebay.com/sellerinformation/index.html">http://pages.ebay.com/sellerinformation/index.html</a> to get the current data. <br />
<br />
And <a href="http://www.terapeak.com/resources/" target="_blank">Terapeak</a> still exists as a way to do market research. Their resource page (as linked) will tell you if it's a service you need to invest in. Of course, you have a 7-day trial period, but that might not be enough to really get your market researched.<br />
<br />
Another tool is <a href="http://www.worldwidebrands.com/?kbid=26682" target="_blank">WorldWideBrands</a> - which was built to help people dropship, especially on eBay. But they can help you with Yahoo and Amazon stores as well. If you click on Seller Resources, you'll get their whole library of data on the various ways to sell your products. I like (and have bought) this service, because it's a one-time investment which gives you access to continuing product and marketing research.<br />
<br />
Linked on their resource page as well are newsletters from people like <a href="http://www.skipmcgrath.com/ebay-tools.shtml" target="_blank">Skip McGrath</a>, who has been selling on eBay nearly since it started. That link takes you to his tools page where you can find all the latest and proven tools. <br />
<br />
<h3>
Craigslist - free classified ads</h3>
King of classifieds. And right up front, this is where my next research is taking me. Like ebay, this is where buyers find you instead of the other way around. <br />
<br />
The trick with this is in writing the ads. You're going to need 4 things:<br />
<ol>
<li>A product or service people actually want</li>
<li>A landing or sales page for conversions</li>
<li>Decently written ad</li>
<li>Places to post that ad</li>
</ol>
We've already covered finding a product that is valuable.<br />
<br />
As to creating your landing page and ad copy, again, I'd suggest you study the ads which others are writing for you to see what they are using. Those at <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> and Peak Potentials (T. Harv Eker's group) are quite good, as this is all they do. Sign up as an ambassador (affiliate) for free at <a href="https://www.peakambassador.com/">https://www.peakambassador.com/</a><br />
<br />
As for places to post your ad, consider this short list from <a href="http://www.quickregister.net/wordpress/2011/06/02/list-of-top-36-free-classified-ads-sites-where-it-is-not-a-waste-of-your-time-to-post-an-ad/">quickregister.net</a>:<br />
<blockquote class="tr_bq">
1. <a href="http://www.craigslist.org/">http://www.craigslist.org</a>- The grandaddy of classified ads sites.<br /><br />2. <a href="http://www.backpage.com/">http://www.backpage.com</a> The second busiest classified site after Craigslist. This is where all the escort ads went after Craigslist took down their erotic ads section due to pressure from 17 Attorney Generals. Not so with Village Voice owned Backpage.com. They told the attorney generals they were just fine with their erotic ads section thank you. Those guys at the Village Voice have major cohones!<br /><br />3. <a href="http://www.gumtree.com/">http://www.gumtree.com</a> Weird name but this site is one of the busiest classifieds sites out there. This high traffic classifieds site is focused on UK ads.<br /><br />4. <a href="http://www.oodle.com/">http://www.oodle.com</a> This serious classified site has partnerships with ForRent.com in the US and Autotrader UK.<br /><br />5. <a href="http://www.ebayclassifieds.com/">http://www.ebayclassifieds.com</a> The official classifieds site for Ebay.<br /><br />6. <a href="http://www.olx.com/">http://www.olx.com</a> This board has a presence in most countries and can be read in English or Spanish.<br /><br />7. <a href="http://www.usfreeads.com/">http://www.usfreeads.com</a> A popular US focused site with a large business opportunity and pet section.<br /><br />8. <a href="http://www.classifiedads.com/">http://www.classifiedads.com</a> Classifieds focused on the English speaking world. US, UK, AU, and India.<br /><br />9. <a href="http://www.inetgiant.com/">http://www.inetgiant.com</a> A green board not only in color but in their ads. They have a well represented area for green products. The board is pretty much translated in most languages. I checked their Lithuanian board. No ads there yet. Do you want to be the first?<br /><br />10. <a href="http://adpost.com/">http://adpost.com</a> Solid board with presences in the United States, Singapore,Canada,Malaysia, United Kingdom, Philippines, Ireland, Australia, India, Indonesia, New Zealand and Hong Kong.</blockquote>
And that should get you started in this area.<br />
<br />
The key point is that classifieds have the person finding you, as this type of Internet user is already a buyer. The studies I done to this date point to using classifieds for network marketing, among others. And the conversion rate for such ads is more than twice what regular Internet viewers do. Makes sense - you are pitching to people who have already decided to buy. It's just a matter of which product at this point.<br />
<br />
- - - -<br />
<br />
Again, plenty of freebies and homework in the above, so nothing additional from my Gringold vaults.<br />
<br />
Tomorrow: Reviewing the Natural Laws of Marketing<br />robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0420 Agricultural St, Mexico, MO 65265, USA39.1810112 -91.870861338.7867027 -92.5025753 39.5753197 -91.2391473tag:blogger.com,1999:blog-3573892784241378210.post-78722760162651095122012-06-08T03:00:00.000-05:002012-06-10T13:58:52.446-05:00Day 25 - The Stigma of Network Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="http://media.network-marketing-works.com/wp-content/uploads/smilinggirl1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Network Marketing is another way to earn extra income online." border="0" src="http://media.network-marketing-works.com/wp-content/uploads/smilinggirl1.jpg" title="photo credit: network-marketing-works.com" /></a></div>
<b>Network Marketing, like Internet Marketing, has gotten a bad rap. </b><br />
<br />
But it's their own fault - in both cases.<br />
<br />
The problem is GRQ (Get Rich Quick) and this means Lack of Value.<br />
<br />
Both have had their problems with this. And the real people making most of the money are those who do educating in this field. Because that is where the real value is. Lets face it - the majority of the people out there are wanting to be educated. Spammers are another form of education - when you come out of the other side, you've learned some lessons which will stay with you a long time.<br />
<br />
Fortunately, there are easier (and less expensive) ways to learn life's lessons.<br />
<br />
<h3>
Network Marketing Basics</h3>
The point of this is to get people to sell for you. And the basis of Network marketing is to have a repeatable pattern, which can easily be taught and applied. So a person learns this pattern and gets someone else in who they teach this pattern to, getting a percentage of their sales as part of it. That taught person then gets others in and teaches the pattern to them, getting a percentage, and so on.<br />
<br />
This is also why I recommend 2-tier (at least) affiliate sales products. So you get returns on the work you do, while you also get returns on others who are working for you. And if they are any good, you'll start getting returns from the people who are selling for <i>them</i>.<br />
<br />
And this is also the point of offering valuable consumables - because they have to be replaced. So you have continuing sales.<br />
<br />
<h4>
<b>Shaklee</b> </h4>
This brings up <a href="http://order-online-today.myshaklee.com/us/en/whyshaklee.html" target="_blank">Shaklee</a> as an example. While I'm still learning how to crack into this via Internet sales, you can study their whole system with a low entry fee (<a href="http://order-online-today.myshaklee.com/us/en/join.html#/distributor" target="_blank">around $30</a> - which gives you a lifetime discount on their products) and see if it's a good match for you and the people you would bring in as a "downline". (I like and have had good results with their <a href="http://order-online-today.myshaklee.com/us/en/" target="_blank">Cinch diet plan</a>.)<br />
<br />
Shaklee is so low key and not in-your-face, it's almost hard to see why they are expanding. They don't follow the "rules" you expect with various other network marketing offers and systems. Their underlying reason for success is the extreme quality of their products - and the fact that they only sell on word of mouth, not a lot of advertising. Instead, they hand out commissions to people who sell for them.<br />
<br />
The marketing which most "classic" network marketing companies use is hard-sell and built on a ponzi scheme of getting more people in at the bottom to pay for those who were there first. Like Social Security. Eventually, these get top heavy and the people who get in later don't get paid anything. (Unless you have the government backing it, in which case they can force people to pay and also print all the "money" they want to pay for things.)<br />
<br />
The key is to realize that this is an educational process. And learn from everything. Meanwhile, you simply keep looking for valuable products which can and will teach you the ropes of marketing, plus give a valuable return to everyone who comes into the system. <br />
<b><br /></b><br />
<h4>
<b>Magnetic Sponsoring</b></h4>
One fascinating educational process (my only criticism is that they email <u>too</u> much) is one called <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a>. Ostensibly, you get leads for your own networking system by offering their program. Again, this is about a <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">$30 entry fee</a> for the basic course of the same name to start learning and working their system. You get a nice little ebook and some free video lessons which can start your education process. (That's the only way to become an affiliate - get some "skin in the game") And they are coming out with more materials regularly. Their main point is to teach people about how to network market - and share commissions on all sales, so you are getting a piece of the "action" from day one. Obviously, when people are satisfied, they tell others, and you are then getting another set of commissions from those sales. (Oh, and <i>don't</i> get their "Building on a Budget" - it's based on marketing through Squidoo, so you know how dated it is. I haven't gotten their higher end products, so couldn't give you a review of them.)<br />
<br />
The main part with Magnetic Sponsoring is that they give you sample ads to run as classifieds and are constantly tweaking their sales pages for conversions, etc. Of course, you are getting numerous emails to buy this and that new release - which you can opt out of. These are great for simply studying how they are pitching their offers and the frequency (as well as what is annoying and what you should be avoiding.)<br />
<br />
<h3>
Continuing Income (on "autopilot") </h3>
The point with these two programs is that you have a low-entry point and are able to train yourself on the whole system of Network Marketing to create a continuing income.<br />
<br />
There is no "autopilot" in actuality. The people who earn a lot of money in Network Marketing invest time in working and coaching their downlines to greater production. That's if you want continuing sales and income. I've got a lot of stuff out there (built as tests) which gives me surprise checks every now and then, but I don't work these and have simply put them up as a simple series of pages with affiliate links. And that is more like putting a plane in the air and hoping it doesn't hit something or run out of fuel.<br />
<br />
If you want to get somewhere, you have to have a goal and actively work at getting there. Simple.<br />
<br />
But there are some very interesting things you should know about setting up a "continuing income" system. I recently read T. Harv Eker's <a href="http://www.speedwealthsystem.com/" target="_blank">Speedwealth (a free download here)</a> (<a href="http://webcast.speedwealthwebinar.com/2012-02/replay.html" target="_blank">webinar replay here</a>)and re-learned some datums I'd earlier read while studying Robert Kiyosaki (<a href="http://astore.amazon.com/rich-dad-kiyosaki-20/detail/1612680011" target="_blank">Rich Dad, Poor Dad</a>). The point is that you want to build a system so you can simply get out of the way at some point. Passive income (like our online income earning) is like that. Once you can get it up to the point where you can hire (or recruit) promotion outlets, and someone who will keep your content freshened, then you are able to then put your attention on other ways to earn income - or simply sell it off as a turn-key income source. That is why Kiyosaki was interested in real estate. Buy once and rent it out to other people indefinitely after that. Only so much real estate on this planet, so the supply is limited, while demand continues to grow.<br />
<br />
<h3>
More Network Marketing training routes</h3>
Another T. Harv Eker ebook, "<a href="http://millionairemindfornetworkmarketers.com/" target="_blank">Millionaire Minds for Network Marketers</a>", takes what he already has been saying (and improving) in his Millionaire Mind Intensives, just for people who are studying Network Marketing. He also has an hour-long <a href="http://millionairemindfornetworkmarketers.com/replay/" target="_blank">teleseminar (podcast) where you can listen to him describe how to network market from the inside out</a>.<br />
<br />
But wait, there's more...<br />
<br />
Yes, I've already given you far too much. There's one last way to train on Network Marketing that I wanted to tell you about before I sign off for today.<br />
<br />
This is the good old boys at <a href="http://networkmarketing.sitesell.com/your_limited_offer.html" target="_blank">Site Build It!</a>. They have a very direct page which <a href="http://networkmarketing.sitesell.com/your_limited_offer.html" target="_blank">ties in having an Internet content publishing system to a successful network marketing downline</a>. And it has a couple of free whitepapers and a video and other stuff you can check out. They are the past-masters of pre-sell and this page shows they use what they preach.<br />
<br />
So if you are into Network Marketing, you can have all these links and free stuff to satisfy your thirst for knowledge on how to succeed.<br />
<br />
- - - -<br />
<br />
No, I don't have (more) freebies today - because I've already given you nearly a dozen above. And that is plenty to study in this area. <br />
<br />
See you tomorrow.<br />
<br />robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-3573892784241378210.post-48922615183467772362012-06-07T03:00:00.000-05:002012-06-07T03:00:02.149-05:00Day 24 - Ranktracking and Analytics - the real bottom line<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.hamiltondigital.com.au/wp-content/uploads/2010/09/reporting.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Analytics and Ranktracking are key tools to earning extra income online" border="0" height="236" src="http://www.hamiltondigital.com.au/wp-content/uploads/2010/09/reporting.jpg" title="photocredit: hamiltondigital.com.au" width="320" /></a></div>
You can't get anywhere without a goal and some where to figure out where you are.<br />
<br />
Same is true for search engine rankings. If you don't track what your progress is, then you won't know what to change in order to improve your rankings.<br />
<br />
So we deal with ranktracking and analytics.<br />
<br />
<h3>
Ranktracking Tools</h3>
I've done a lot of recommending in <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan</a>, and it's mostly around Ranktracker. Originally, this was the only decent tool I could find which would give me keyword data. And I didn't actually use their ranktracking much. Later, as I had to start making my research pay, I got it again and did some regular ranktracking. It is a good ranktracking tool, but has an annual subscription, with another one for "updates". So it was running me about $150 a year. That's nearly as much as I was paying for my autoresponder service.<br />
<br />
I quit both as I found replacement programs.<br />
<br />
<a href="http://affiliate.simplycast.com/scripts/imp.php?a_aid=5763293&amp;a_bid=bc91611d" target="_blank">SimplyCast</a>, as you know, is an easier (cheaper) autoresponder for people just starting out.<br />
<a href="http://www.blogger.com/goog_278376824"><br /></a><br />
<a href="http://www.marketsamurai.com/c/orderonlinetoday-buy" target="_blank">Market Samurai</a> has now been upgrading their ranktracking part of that program and will allow you a certain amount of keywords to check for free - and they do that checking for you. During the beta, it's 50 keywords, but they intend to drop that to 10 when this is over. But they track the keywords weekly for you - you just have to login to get your updates.<br />
<br />
Which is exactly the problem a lot of these ranktracking programs have - you need to run them manually. They hog your bandwidth and are another program to have running on your computer. Market Samurai you can leave open, or just open once a week when you are checking how you are doing.<br />
<br />
Market Samurai is a one-time purchase (less than an annual subscription to Ranktracker) and lets you buy only as much ranktracking as you need. So it makes more sense for someone just starting out.<br />
<br />
<h3>
Analytics</h3>
<br />
In short, get all you can.<br />
<br />
We've covered Google Analytics. And that tool feeds right into Google, so you can write more copy according to what they say you are already ranking for. Your ranktracking above will tell you more, as it's independent of being signed into Google personally. (There are also goals you can set in Google Analytics, and tie in any adsense campaigns, etc. I just haven't really gone there as yet.)<br />
<br />
Another set of analytics is your own server, which can be found on your cpanel hosting. This pulls data directly from the server and so is the only really accurate set of data on what keyword they came in with and so on.<br />
<br />
But Google tells you what they showed your page as - even if no one clicked through on it.<br />
<br />
The trick is to take that list of keywords Google made and run them through your Market/Domain Samurai program to see if any are really commercially worth a hoot.<br />
<br />
If you use bit.ly, you can get some analytics from them on who clicked through on various links. As well, good affiliate programs will tell you some of this - so they will back each other up.<br />
<br />
AddThis has it's own analytics for people sharing your content.<br />
<br />
And you can probably find more. While the server analytics are paid by your own hosting fees, the rest are all free.<br />
<br />
<h3>
An analytics sequence - how to review against your goals.</h3>
No, I never got down to this in the book - at least that I could find. There was a blog post once, but Lord knows which one it was on...<br />
<br />
So a simple rundown:<br />
<ul>
<li>You have your basic keywords and all that market research.</li>
<li>And you are at least running ranktracking on your main keywords. </li>
<li>So you can look up Google Analytics and download what they says you are ranking for.</li>
<li>Cross-check these for both commercial worth, and to see if these showed up in any of your market research.</li>
<li>You can also get your analytics off your server to see what you are actually being clicked for - and see if these are worth pursuing.</li>
<li>And any other analytics (bit.ly, Addthis, etc.) to see what pages are being effective at getting links. </li>
<li>From all these, boil down what you are ranking for and compare this against what you want to be ranking for. </li>
<li>Then decide against actual income - what affiliate or product sales you had that week, and where they came from - how and what content to produce which would increase your leads, conversions, and sales. </li>
<li>(You aren't interested in traffic so much, as buyers.)</li>
<li>And narrow that to what content you can actually produce that week - which includes posting it to your mini-nets and doing the bookmarking/RSS ping sequence.</li>
<li>Next week, start from the top. But try to keep to the same overall goal, unless you suddenly become very successful from an unexpected quarter. </li>
</ul>
<br />
If you schedule your data collection and analysis for Monday, main content on Tues, remote posting, bookmarking, and RSS feed pings for Wedneday, you can then go out into your community and leave valuable comments which contribute to the community the rest of the week - or improve your sales funnel - or write that next newsletter.<br />
<br />
This is your part-time schedule, though. After you get home from your day job.<br />
<br />
And yes, it's a schedule. You are working about a 60 hour week - 40 at your job and 20 at your passion. But you still run both as a business. Businesses have goals, statistics, to-do lists, marketing plans, and accountability.<br />
<br />
Doesn't mean you don't have time with your spouse and family. And I don't mention you taking your weekends for anything. But you do take a serious look at this and do a regular schedule to earn that extra income. Anything less is simply a hobby.<br />
<br />
- - - -<br />
<br />
I was casting about for freebies and didn't find any appropriate to this. (Like no one actually does this?!?)<br />
<br />
There is this page from <a href="http://noblesamurai.com/a/orderonlinetoday/dojo/marketsamurai/59068-how-to-upload-your-ranking-data-to-the-cloud" target="_blank">Market Samurai on how to use their ranktracking and why it's important</a>.<br />
<br />
However, I did find this one: "<a href="http://worstelldesign.com/freebies/OSP/How_to_Live_on_Twenty-Four_Hours_a_Day-Bennet.pdf" target="_blank">How to Live on 24 Hours A Day</a>."<br />
<br />
Cheers!robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-62713636654605268122012-06-06T03:00:00.000-05:002012-09-15T22:14:31.470-05:00Day 23 - How Article Directories Could Work<a href="http://increaserss.com/wp-content/uploads/articles2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How to create original articles and publish to hundreds of directories for backlinks." border="0" height="233" src="http://increaserss.com/wp-content/uploads/articles2.jpg" title="photocredit: increaserss.com" width="320" /></a><b>Article Directories are far from dead. </b>There is a lot of linking going on.<br />
<br />
The trick is to work out how to automate their submissions so we can give them what they want (content for their advertising) and we can then get what we want (backlinks from authoritative sites.<br />
<br />
We've been over the fact that they all want original content. And you have to spin everything you give them in order to make it so. Posting individual content to each of hundreds of article directories (AD's) would take a month or so.<br />
<br />
And it already takes hours to get a decently spun article. (You have to spin articles by hand - never, never, never use any sort of auto-spin program - there are none out there which work, period. Been there, tried that.)<br />
<br />
If you recall from that last time I told you about this area, I referenced pages 254-257 of <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan</a>.<br />
<br />
In that section, I recommended a spreadsheet-based spinning tool called <a href="http://worstelldesign.com/freebies/OSP/Unlocked-Article-Rewriter.xls" target="_blank">Article Re-Writer</a>. (It's linked as a download - right-click and Save As.)<br />
<br />
I've worked quite a bit with that program and sorted it out to some simplicities. What this had as it's best feature is that you had three (or four) alternate sentences which were chosen at random. Most article spinners simply change synonyms, which too often will make your sentence into complicated nonsense.<br />
<br />
Google is all over synonyms, since this is what they show you when you are looking for keywords. So don't think they can't spot that with their algorithms. But the more important feature is that people won't stick around and view your page - which means Google will devalue it. Of course, you may only be looking for cheap backlinks, but let's be real. Tons of low-quality backlinks will not give you any authority and you will just be hurting your own main site rankings.<br />
<br />
The reports I've seen say you have to be from 40% to 70% original. Which means you are re-writing the bulk of every version. Article Re-Writer makes that a lot simpler.<br />
<br />
When you change out sentences, you can change grammar structure (active to passive or vice-versa) plus all sorts of Modern American English sentence forms like "Expressed Thought". No kidding. You think? Well, I'll be.<br />
<br />
Article spinners can't and won't handle creating quality content at least as good as your original. <br />
<br />
I've even found that changing whole paragraphs works. This is better, since you can change things around quite a bit. Often a paragraph consists of three sentences, which can be in at least three different positions without changing the meaning of the paragraph. So if you had A-B-C, then C-B-A, then B-A-C - you would still make the same point, but these different positions won't be duplicate content.<br />
<br />
Best I've found is to simply write the article and then go down it, paragraph by paragraph, making two alternate paragraphs each time.<br />
<br />
Sure, it's a lot of work. But there are a near infinite amount of varieties this way. The original author of the spreadsheet said there was something over 10,000 unique versions. And you'll run out of possible article directories before that time.<br />
<br />
Next point to solve is the one of submitting your spun articles.<br />
<br />
The top 10 I still recommend doing by hand. Plug your spun paragraphs into that spreadsheet and hit refresh (see instructions) to give you another version. You have to use Excel or Open Office Calc - any real spread sheet program. Google Docs (now Google Drive) doesn't do random functions.<br />
<br />
But how to do the rest of those article directories? There is only one product I've found worth mentioning. And, to be honest, I've only scratched the surface of it (remember that I've not though article directory posting was worth my time up to now...) It's called <a href="http://worstellr.artdemon.hop.clickbank.net/" target="_blank">Article Demon</a>.<br />
<br />
<a href="http://worstellr.artdemon.hop.clickbank.net/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" src="http://www.articledemon.com/images/smallbox1.jpg" /></a>The features are that is has long lists of article directories you can load and it will then go even register you with them, and has a place to spin articles (or you can - and should - simply plug in your own spun-by-paragraph articles as above) and it will submit your articles on a schedule, with delays - so they look more natural.<br />
<br />
And as far as I can see, it does a very good job of being able to post articles and take the load off your time. It's also a one-time purchase (right now under a hundred bucks) and is being pretty well supported, having come out with a new version just recently which was offered as a free download for existing clients. (At the time I'm writing this, I'm waiting for the download to complete so I can check it out newly.)<br />
<br />
One of the best parts is that it allows you to spin the titles, tags, and even the biography. So they are truly unique across the various AD's. <br />
<br />
But that is the general theory of how I would consider utilizing all those article directories out there.<br />
<br />
The advantage of spinning your content is that you can have original content which will rank on it's own. And I've said that there are programs and plugins (I've used ScribeFire with success on both Firefox and Chrome) to remote post your blogs. The tip here is to create the text with html code, so you can also include images, then generate variations with the code included - and then insert it as html instead of text. Trickier, but once you get the hang of it - and use a WYSIWYG editor like Kompozer - it's pretty simple work. Longer than Posterous, but if you intend to post to Article Directories, it's a simpler approach. I'll leave you to work out the production sequence and flow, though.<br />
<br />
I get results without article directories, but if you've been already submitting to AD's, this would be a way to improve your work flow.<br />
<br />
<b>Flash Update</b>: Just found this page from the folks at Market Samurai who are developing what they call <a href="http://www.noblesamurai.com/dojo/articlesamurai/38730-smart-syndication#" target="_blank">"Article Samurai" - and I found a description of how it works</a> (as linked.) Of course, you can see the similarity to what we've already discussed...<br />
<br />
- - - -<br />
<br />
<b>Update</b>: Recent research and practice down this line shows that really only EzineArticles is potentially worth anything. Looking up Warrior's forum showed that you don't have to spin content, but the backlinks from these sites aren't worth all that much. One author was telling me the backlinks helped to out-rank the competition, but you can do better with a mini-net distribution and social signals such as Onlywire and Synnd.<br />
<br />
The other point brought up on that Forum was to remember why Article Dirs exist - to help people republish your content. EzineArticles has survived the Panda/Penguin updates well and has been known to drive some traffic. It's also not bad to have additional links back to your landing pages from them.<br />
<br />
But skipping the Article Directories entirely is OK, too. Synnd is developing their own article directory publishing - but it will need spun content, so you are back to burning time manually spinning your content to make it into quality work.<br />
<br />
Fastest is to post on your blog to begin with and then re-publish to remote blogs as you go. Always bookmark and also do the "super-spindle" strategy Synnd recommends for really effective social signal utilization.<br />
<br />
So forget "Article Demon" as it's not needed. And<br />
<br />
- - - -<br />
<br />
I've included another freebie today - an <a href="http://worstelldesign.com/freebies/OSP/danswansoninterview.pdf" target="_blank">interview with Dan Swanson</a>, who has spent his time writing articles and tells an overview of their benefits.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com2Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-20329858387032027952012-06-05T03:00:00.000-05:002012-06-05T03:00:02.410-05:00Day 22 - Beginning of the end, with explantations<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.brandingbusiness.com/wp-content/uploads/2011/12/SecretSauce_lrg.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="secret sauce to earn more income on line with social bookmarking, and pinging RSS feeds." border="0" height="168" src="http://www.brandingbusiness.com/wp-content/uploads/2011/12/SecretSauce_lrg.jpg" title="photocredit: brandingbusiness.com" width="320" /></a></div>
<b>(Secret Sauce sub-series - finis)</b><br />
Explantations is a good mis-spelling. Because we are creating a plantation of social fields which bring us different SEO-enabled crops. However, our field workers are willing and self-paid, so it's a congenial and profitable enterprise for everyone.<br />
<br />
Today, we are covering more why's and wherefore's, most of which is dealing with Bookmarks and some about Social Updates. These two are the secret fuel ingredients which give this system so much boost.<br />
<br />
That relationship is covered in a <a href="http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389" target="_blank">Search Engine Land article</a>. <br />
<br />
Now to understand the below, I'm going to give you a link which explains <a href="http://www.warriorforum.com/main-internet-marketing-discussion-forum/229024-understanding-pinging-rss-submission-social-bookmarking.html" target="_blank">bookmarking, RSS, and pinging</a>. <br />
<br />
I believe I've covered before how bookmarking was a bit hit when it became popular, and Google (for a time, anyway) was following these closely as an indicator of what was trusted and so had authority. Then, of course, the spammers started gaming the scene and Google moved on. (However, not completely, as there was recently a big slap they emposed on one network and all the players in it who depended on the "in-bound links" which were being artificially created. So know that Google is watching...)<br />
<br />
Our basic model, which deserves repeating:<br />
<ul>
<li>The Internet is build on content sharing.</li>
<li>The search engines (Google, mainly) model their rankings based on people's use of the Internet.</li>
<li>People trust useful and regularly freshened content sites - and will visit these routinely, according to their own patterns of use. </li>
<li>The way to improve your rankings is to routinely create valuable content <i>and let people know that it exists</i>.</li>
</ul>
Note the emphasized part of that last sentence - that is what we are talking about today.<br />
<br />
This is what online promotion has evolved into. And you have to promote in order to tell people about your valuable product or service. The search engines and social media are simply ways to prime the pump in order to find clients.<br />
<br />
This was covered somewhat in <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan</a> (starts about page 212 and goes through 222). You want to utilize search engines so your new clients can find your product (and old ones can find you when they lost your address). When you have established clients, they will be coming to your site for regular services and won't be utilizing search engines to do so. This also includes search engines built into social media.<br />
<br />
And a review of the Promotion section of that book would probably be in order - especially since you know so much by now. (Pages 242 - 309.)<br />
<br />
<h3>
Priming the pump</h3>
Here's the point which spammers don't get (as well as a lot of SEO guru's): <br /><br /><b>You don't get down from an elephant, you get down from a duck. </b><br />
<br />
The search engines can send you traffic, but they won't sell your product for you. Backlinks is just <u>one</u> of <i>over 200 different indicators</i> which Google uses to rank sites. If you are trying to get just backlinks from social media, you are going to get Google-slapped. It's just too obvious. That isn't what the social media are for.<br />
<br />
We are going to avoid social networking like Facebook. To get anything from Facebook, you have to spend hours engaging with people directly. Just like an insurance agent will join every social club in town. Gain people's trust, and get invited to their home to do your pitch. You don't close any sale at the club-house.<br />
<br />
This is the same point of getting people to opt-in to your list. Email continues to be the #1 use of the Internet. Barely half (and dropping) of the US is using Facebook. Hardly anyone uses their email. Reason? Over 70% of the US already uses email daily - and this is growing (much to the chagrin of the government monopoly called the U.S. Mail Service.)<br />
<br />
So you simply let people know that they can get personal emails about the valuable service and product you provide by sending it directly to their email.<br />
<br />
The social media can be incorporated into this promotion by leaving little tips here and there, with links.<br />
<br />
<h3>
Another Campbell book - freebie alert</h3>
Here's a <a href="http://worstelldesign.com/freebies/OSP/jigglingtheweb.pdf" target="_blank">PDF built from a scrape</a> I did off a site he created: <a href="http://www.jigglingtheweb.com/">http://www.jigglingtheweb.com/</a> And he is a good study in what to do. He tells you some incredibly valuable stuff, then says - oops, the rest of this material you have to pay for... but you can sign up here. (Just wish he had an affiliate link.)<br />
<br />
<b>Sidebar</b>:<br />
<blockquote class="tr_bq">
The essentials of his <a href="http://www.internetmarketingsecrets.com/how-to-get-affiliate-revenue-in-no-time-flat/" target="_blank">Goobert (Affiliate Marketing) System is found on his newsletter post</a>. With what you now know, you can actually improve this incredibly. And when you sign up for his newsletter (I just renewed it again) you get some more freebies (still wish he had an affiliate link...)</blockquote>
This "web-jiggling" really lays out the basics of what we are doing here. <br />
<blockquote class="tr_bq">
<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">First make a post to your blog. Second, submit a snippet of the post to social news sites like Digg, Reddit and Propeller.</span><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Third, bookmark your social news snippets, or article submission using three or four social bookmarking sites like StumbleUpon, Mr. Wong, Delicious, Mixx, BizSugar, Yahoo My Web, Faves, Simpy or Google Bookmarks.</span><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">(You can get a huge list from AddThis. Just beware that many of these services come and go like the wind.)</span><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; orphans: 2; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Fourth, the last step is to ping each bookmark RSS feeds, just once, using a site like Autopinger, PingMyBlog, PingKing, Pingoat or Pingomatic. Just be careful not to overdo it, as these services will ban you for over pinging. If you ping two or three of your bookmarks, that will be enough. The search engine spiders will find the rest of the links on their own.</span></blockquote>
<br />
That's how simple it is, and what we've built up to.<br />
<ol>
<li>Post fresh content to your main site/hub.</li>
<li>Post link to that conent on Google+</li>
<li>Spin that content and post to remote blogs, with PDF to slideshare.net</li>
<li>Bookmark the remote blogs</li>
<li>Ping those bookmark RSS feeds. </li>
</ol>
<br />
Test this out for yourself. This last puzzle piece fits everything together. I've only confirmed this again this week, even though this was posted sometime in 2010. Not a secret, really. But since it doesn't fall under GRQ (get rich quick), lazy spammers probably haven't figured it's worth their effort.<br />
<br />
<h3>
Bookmarking and Status Updates - automated</h3>
Now there are free ways and paid ways to go about this. I only recommend one free way and only one paid way. There are others, but these work the best for me.<br />
<br />
<a href="https://onlywire.com/services" target="_blank">Onlywire</a> will post to bookmarks and status updates. Set up an account and you'll also need to run their little program on your computer. I've had my difficulties with them in the past, but they seem to have gotten the bugs out (helps if you set it up right to begin with - that's a confession.)<br />
<br />
The page I just linked to says you are going to have to go out and set up these accounts. But let me help you with these.<br />
<br />
<b>Bookmarking sites: </b><br />
<blockquote class="tr_bq">
Bibsonomy<br />Connotea<br />Digg<br />Diigo<br />Jumptags<br />Stumbleupon</blockquote>
<br />
<b>Status Update sites:</b><br />
<blockquote class="tr_bq">
Twitter<br />MySpace<br />Plaxo<br />Plurk<br />Friendfeed<br />Hi5<br />
Identica</blockquote>
The rest aren't worth it, for one reason or another, and I won't go into them here, as I still have too much to go, plus this needs to get wrapped up.<br />
<br />
Both bookmarking and status update sites will tell the search engines about your remote blogs, which then let them discover your main site/hub.<br />
<br />
And the bookmarking sites above all have working RSS feeds. You are giving the ping sites (like ping-o-matic, but there are several) the RSS feed for your profile there - so you don't have to ping these more than once a week, as they'll then pick up the top few into that system.<br />
<br />
A note on OnlyWire - if you budget this carefully, you can stay on their free plan indefinitely, which has 300 a month. However, if you go over once, you are going to have to either create a new login, or pay for their next version up (which is 10$ a month and another $3/month for the optional captcha solver.)<br />
<br />
<b>Drawback to Onlywire</b><br />
It's only you doing this. (Priming the pump, remember?) So if you do a lot of this, it's going to look pretty spammy real quick. Another option is to also bookmark a lot of other sites, but that then uses up your Onlywire credits - or makes you do this manually. Some blogs will do posts like this. And ping.fm can do status updates to several sites like this - however, the shortener gives away the fact that you aren't doing this personally, so don't expect a lot of community support.<br />
<br />
The solution brings up our paid version - but don't worry, they also have a free version you can also use indefinitely.<br />
<br />
<h3>
Synnd - the Syndication Revelation</h3>
Sure, that's the marketing line for it. What is does it similar to OnlyWire, but while it has a program running on your machine, it's taking that IP address along with all the other members (there's about 4700 now) and automating the process of setting bookmarks and tweets, likes across the many social media sites out there.<br />
<br />
So you can run campaigns which will bookmark your content from all manner of international sites. And there are numerous benefits to not being the only one to bookmark your content. Multiply this by enabling hundreds of others to do this, and you can see the advantages as Google can see that many people are interested in your site, not just one.<br />
<br />
I could sit and talk about it for hours, but we'll let you do your own research.<br />
<ul>
<li>Here's 6 lessons with videos on how it works: <a href="http://www.socialmediascience.com/perpetual-internet-traffic-machine/" target="_blank">Perpetual Internet Traffic Machine</a></li>
<li>Here's a freebie PDF <a href="http://worstelldesign.com/freebies/OSP/The-Syndication-Revelation-SYNND-updated-08-10-2010.pdf" target="_blank">"The Syndication Revelation"</a></li>
<li>Here's a webinar you can watch (free sign up): "<a href="https://socialmedias.infusionsoft.com/go/slw/worstell/" target="_blank">Driving Traffic, Viral Exposure, Opt-ins & SEO Using Automatic Social Signals</a>"</li>
</ul>
<br />
And did I tell you they have a free version to try out? You can only run one campaign at a time, but you'll see exactly how it works and get some immediate benefit. <a href="https://socialmedias.infusionsoft.com/go/lite/worstell/" target="_blank">Try Synnd Lite</a>.<br />
<br />
OK - that's more than enough. This isn't a sales page for Synnd, although I could rave about it if I wanted. It's a heckuva monthly expense, so you need to be doing this professionally. The results seem slow but sure, however you'll see results for you new content if you train on how to use it (not a long training curve) and really exploit what it does.<br />
<br />
Again, the key datum which they also have found useful is to bookmark, and then run campaigns on the incoming links to your remote blogs. You don't have to do this, but it is the secret ingredient to the secret sauce.<br />
<br />
No extra freebies or assignments today other than the above. That's more than you get most days in this data dump, so I'm not going to add to it.<br />
<br />
- - - -<br />
<br />
Coming up is another week of the stuff I can now tell you, which adds to everything you've learned so far, but isn't essential to it. You will be able to further increase your income with some of these tips - provided they work for you according to your tests.robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com4Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007tag:blogger.com,1999:blog-3573892784241378210.post-63798329994624823132012-06-04T03:00:00.000-05:002012-06-04T03:00:04.894-05:00Day 21 - Mini-nets - the beginning of the end<div class="separator" style="clear: both; text-align: center;">
<a href="http://larryandperry.com/wp-content/uploads/2011/09/secret-sauce1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Secret Sauce - posting sequence for earning extra income online" border="0" src="http://larryandperry.com/wp-content/uploads/2011/09/secret-sauce1.jpg" title="photocredit: larryandperry.com" /></a></div>
<b>(Secret Sauce: next-to-last in sub-series)</b><br />
These next 2 days of material both fit together side-by-each (as some Canadian slang goes). So you'll need to study them together. These two parts are much like a race car with a nitro boost. While either will push the car forward, both together will make it really take off.<br />
<br />
The first point is mini-nets.<br />
<br />
I'm now giving you Michael Campbell's "<a href="http://worstelldesign.com/freebies/OSP/revengeofthemininet.pdf" target="_blank">Revenge of the Mini-net</a>". This complements his "<a href="http://worstelldesign.com/freebies/OSP/clickinitrich.pdf" target="_blank">Clickin' It Rich</a>" and "<a href="http://worstelldesign.com/freebies/OSP/nothingbutnet.pdf" target="_blank">Nothing But Net</a>". These three, added together, give you substantial data on how to earn extra income online. And while they were all given away freely on the Internet once, they have since been withdrawn to people's individual archives (like mine.)<br />
<br />
I stumbled across these just after or around the time I finished <a href="http://www.lulu.com/shop/robert-c-worstell/the-online-sunshine-plan/paperback/product-18701136.html" target="_blank">The Online Sunshine Plan </a>and kicked that book over to Lulu.<br />
<br />
The overall concept was originally to build smaller sites which all inter-linked with each other and so built up authority and "link-love" between them.<br />
<br />
This was essentially premised on the vital necessity of backlinks to improve rankings. And in the days of social media, this hasn't changed, except how you implement it.<br />
<br />
There is an interview of Campbell with Howie Schwartz, where the latter's "Conversation Domination" was given as an example of social mini-nets. Schwartz used several dozen social media profiles to create an interlinked set of different sites. At that time, social profiles themselves would rank. And he then linked those profiles to a landing page which would sell his Halloween costume. The problems with this are that 1) they aren't valuable content <i>per se</i>, and 2) the are labor intensive and had to be farmed out.<br />
<br />
The search engines moved on after really valuable content, and it became more of a hobbyist approach for individuals. The overhead was too much to base a business on.<br />
<br />
However I did find that other social media, namely free/remote blogs, could be employed to host regular, fresh content and could be updated easily through any program that could access them remotely.<br />
<br />
Just recently, I did a review of this and found that while this is not all that well known, it's not a trade secret. A special report which <a href="http://www.marketsamurai.com/c/orderonlinetoday-info" target="_blank">Market Samurai</a> put out said their interview of the "big guns" (those who serviced clients for 10's of thousands yearly) said they would outsource posting to such a network of blogs.<br />
<br />
But in reviewing The Challenge, I found that on Module 3, they describe just such an off-page network. (A free sign-up to that Challenge will give you access to all the modules at <a href="http://challenge.co/training/">http://challenge.co/training/</a>) They don't spell out how to do this efficiently, however.<br />
<br />
I initially thought this to be a trade secret. Spammers didn't need to know about this, as the would make it quit working. But you also see that I don't particularly spill the beens in this limited release. As well, there are some details you'd have to study this whole series as well as doing some hands-on work to get the same results we've been getting.<br />
<br />
<h3>
The Components</h3>
<br />
Basically, the list goes like this:<br />
<ul>
<li>Your main site or "hub"</li>
<li>Google+ </li>
<li>Remote blogs</li>
<li>Slideshare.net (pdf's and powerpoints)</li>
<li>Videos (optional)</li>
<li>Archive.org - for podcasts</li>
<li>Status Update Sites</li>
<li>Bookmarking Sites</li>
</ul>
<br />
Which are all in addition to your work in social networking you do as part of those communities.<br />
<br />
<h3>
The sequence:</h3>
<ol>
<li>Post fresh content to your hub, which is all SEO'd with linking into other pages of your main hub. </li>
<li>Share that link with your circles (public) on Google+ </li>
<li>Spin this content (edit it slightly) and post to the remote blogs.</li>
<li>Create PDF of that original content, or the edited version, and post to Slideshare.</li>
<li>(Optional: create podcast, powerpoint, and video - then post these appropriately)</li>
<li>Create status updates which alert people to the new content <u>on the remote blogs</u>.</li>
<li>Bookmark the remote blogs' new content.</li>
<li>Ping the RSS feeds for several of these bookmarks.</li>
</ol>
The trick is that you could spend a week or more doing this all by hand. But within this system are ways to automate this slightly and make it a one-day, if not a few hours' work.<br />
<br />
While there are programs such as Windows Live Writer which will post to your blogs, you can also do this with Posterous.<br />
<br />
Status Updates can be done by Posterous, but also by Ping.fm (which is changing since it was bought out) and also Hoot Suite, Twitterfeed, and some others.<br />
<br />
Bookmarking we will cover tomorrow, as this needs a great deal more space due to their details. I'll also cover why this sequence is this way, why it works, and the basic theory behind it - although you probably already have an idea why.<br />
<br />
But I've already given you more to work with today than you'll be able to get through in a week of hands-on application.<br />
<br />
A side note is that once you get into Posterous auto-posting, you'll find there are ways to organize your workflow to make this far easier. But again, to tell you simply how to do this would both be boring and take the fun out of exploring.<br />
<br />
So now, with the 3 weeks of preps, I've brought you up to what I've been dying to tell you all. Properly set up, this just works too well. But now isn't the time to give you a long list of testimonials and test cases. At this point, I'll leave you to play with this and make your own observations.<br />
<br />
- - - -<br />
<br />
I've given you a freebie and assignment in the text above.<br />
<br />
Just let me know in comments or by email how you find it to be working. <br />
<br />robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0Mexico, MO 65265, USA39.1810112 -91.870861338.9840802 -92.1867183 39.3779422 -91.555004300000007