Friday, June 8, 2012

Day 25 - The Stigma of Network Marketing

Network Marketing is another way to earn extra income online.
Network Marketing, like Internet Marketing, has gotten a bad rap.

But it's their own fault - in both cases.

The problem is GRQ (Get Rich Quick) and this means Lack of Value.

Both have had their problems with this. And the real people making most of the money are those who do educating in this field. Because that is where the real value is. Lets face it - the majority of the people out there are wanting to be educated. Spammers are another form of education - when you come out of the other side, you've learned some lessons which will stay with you a long time.

Fortunately, there are easier (and less expensive) ways to learn life's lessons.

Network Marketing Basics

The point of this is to get people to sell for you. And the basis of Network marketing is to have a repeatable pattern, which can easily be taught and applied. So a person learns this pattern and gets someone else in who they teach this pattern to, getting a percentage of their sales as part of it. That taught person then gets others in and teaches the pattern to them, getting a percentage, and so on.

This is also why I recommend 2-tier (at least) affiliate sales products. So you get returns on the work you do, while you also get returns on others who are working for you. And if they are any good, you'll start getting returns from the people who are selling for them.

And this is also the point of offering valuable consumables - because they have to be replaced. So you have continuing sales.


This brings up Shaklee as an example. While I'm still learning how to crack into this via Internet sales, you can study their whole system with a low entry fee (around $30 - which gives you a lifetime discount on their products) and  see if it's a good match for you and the people you would bring in as a "downline". (I like and have had good results with their Cinch diet plan.)

Shaklee is so low key and not in-your-face, it's almost hard to see why they are expanding. They don't follow the "rules" you expect with various other network marketing offers and systems. Their underlying reason for success is the extreme quality of their products - and the fact that they only sell on word of mouth, not a lot of advertising. Instead, they hand out commissions to people who sell for them.

The marketing which most "classic" network marketing companies use is hard-sell and built on a ponzi scheme of getting more people in at the bottom to pay for those who were there first. Like Social Security. Eventually, these get top heavy and the people who get in later don't get paid anything. (Unless you have the government backing it, in which case they can force people to pay and also print all the "money" they want to pay for things.)

The key is to realize that this is an educational process. And learn from everything. Meanwhile, you simply keep looking for valuable products which can and will teach you the ropes of marketing, plus give a valuable return to everyone who comes into the system.

Magnetic Sponsoring

One fascinating educational process (my only criticism is that they email too much) is one called Magnetic Sponsoring. Ostensibly, you get leads for your own networking system by offering their program. Again, this is about a $30 entry fee for the basic course of the same name to start learning and working their system. You get a nice little ebook and some free video lessons which can start your education process. (That's the only way to become an affiliate - get some "skin in the game") And they are coming out with more materials regularly. Their main point is to teach people about how to network market - and share commissions on all sales, so you are getting a piece of the "action" from day one. Obviously, when people are satisfied, they tell others, and you are then getting another set of commissions from those sales. (Oh, and don't get their "Building on a Budget" - it's based on marketing through Squidoo, so you know how dated it is. I haven't gotten their higher end products, so couldn't give you a review of them.)

The main part with Magnetic Sponsoring is that they give you sample ads to run as classifieds and are constantly tweaking their sales pages for conversions, etc. Of course, you are getting numerous emails to buy this and that new release - which you can opt out of. These are great for simply studying how they are pitching their offers and the frequency (as well as what is annoying and what you should be avoiding.)

Continuing Income (on "autopilot")

The point with these two programs is that you have a low-entry point and are able to train yourself on the whole system of Network Marketing to create a continuing income.

There is no "autopilot" in actuality. The people who earn a lot of money in Network Marketing invest time in working and coaching their downlines to greater production. That's if you want continuing sales and income. I've got a lot of stuff out there (built as tests) which gives me surprise checks every now and then, but I don't work these and have simply put them up as a simple series of pages with affiliate links. And that is more like putting a plane in the air and hoping it doesn't hit something or run out of fuel.

If you want to get somewhere, you have to have a goal and actively work at getting there. Simple.

But there are some very interesting things you should know about setting up a "continuing income" system. I recently read T. Harv Eker's Speedwealth (a free download here) (webinar replay here)and re-learned some datums I'd earlier read while studying Robert Kiyosaki (Rich Dad, Poor Dad).  The point is that you want to build a system so you can simply get out of the way at some point. Passive income (like our online income earning) is like that. Once you can get it up to the point where you can hire (or recruit) promotion outlets, and someone who will keep your content freshened, then you are able to then put your attention on other ways to earn income - or simply sell it off as a turn-key income source. That is why Kiyosaki was interested in real estate. Buy once and rent it out to other people indefinitely after that. Only so much real estate on this planet, so the supply is limited, while demand continues to grow.

More Network Marketing training routes

Another T. Harv Eker ebook, "Millionaire Minds for Network Marketers", takes what he already has been saying (and improving) in his Millionaire Mind Intensives, just for people who are studying Network Marketing. He also has an hour-long teleseminar (podcast) where you can listen to him describe how to network market from the inside out.

But wait, there's more...

Yes, I've already given you far too much. There's one last way to train on Network Marketing that I wanted to tell you about before I sign off for today.

This is the good old boys at Site Build It!. They have a very direct page which ties in having an Internet content publishing system to a successful network marketing downline. And it has a couple of free whitepapers and a video and other stuff you can check out. They are the past-masters of pre-sell and this page shows they use what they preach.

So if you are into Network Marketing, you can have all these links and free stuff to satisfy your thirst for knowledge on how to succeed.

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No, I don't have (more) freebies today - because I've already given you nearly a dozen above. And that is plenty to study in this area.

See you tomorrow.