Monday, June 4, 2012

Day 21 - Mini-nets - the beginning of the end

Secret Sauce - posting sequence for earning extra income online
(Secret Sauce: next-to-last in sub-series)
These next 2 days of material both fit together side-by-each (as some Canadian slang goes). So you'll need to study them together. These two parts are much like  a race car with a nitro boost. While either will push the car forward, both together will make it really take off.

The first point is mini-nets.

I'm now giving you Michael Campbell's "Revenge of the Mini-net". This complements his "Clickin' It Rich" and "Nothing But Net". These three, added together, give you substantial data on how to earn extra income online. And while they were all given away freely on the Internet once, they have since been withdrawn to people's individual archives (like mine.)

I stumbled across these just after or around the time I finished The Online Sunshine Plan and kicked that book over to Lulu.

The overall concept was originally to build smaller sites which all inter-linked with each other and so built up authority and "link-love" between them.

This was essentially premised on the vital necessity of backlinks to improve rankings. And in the days of social media, this hasn't changed, except how you implement it.

There is an interview of Campbell with Howie Schwartz, where the latter's "Conversation Domination" was given as an example of social mini-nets.  Schwartz used several dozen social media profiles to create an interlinked set of different sites. At that time, social profiles themselves would rank. And he then linked those profiles to a landing page which would sell his Halloween costume. The problems with this are that 1) they aren't valuable content per se, and 2) the are labor intensive and had to be farmed out.

The search engines moved on after really valuable content, and it became more of a hobbyist approach for individuals. The overhead was too much to base a business on.

However I did find that other social media, namely free/remote blogs, could be employed to host regular, fresh content and could be updated easily through any program that could access them remotely.

Just recently, I did a review of this and found that while this is not all that well known, it's not a trade secret. A special report which Market Samurai put out said their interview of the "big guns" (those who serviced clients for 10's of thousands yearly) said they would outsource posting to such a network of blogs.

But in reviewing The Challenge, I found that on Module 3, they describe just such an off-page network. (A free sign-up to that Challenge will give you access to all the modules at http://challenge.co/training/) They don't spell out how to do this efficiently, however.

I initially thought this to be a trade secret. Spammers didn't need to know about this, as the would make it quit working. But you also see that I don't particularly spill the beens in this limited release. As well, there are some details you'd have to study this whole series as well as doing some hands-on work to get the same results we've been getting.

The Components


Basically, the list goes like this:
  • Your main site or "hub"
  • Google+
  • Remote blogs
  • Slideshare.net (pdf's and powerpoints)
  • Videos (optional)
  • Archive.org - for podcasts
  • Status Update Sites
  • Bookmarking Sites

Which are all in addition to your work in social networking you do as part of those communities.

The sequence:

  1. Post fresh content to your hub, which is all SEO'd with linking into other pages of your main hub. 
  2. Share that link with your circles (public) on Google+
  3. Spin this content (edit it slightly) and post to the remote blogs.
  4. Create PDF of that original content, or the edited version, and post to Slideshare.
  5. (Optional: create podcast, powerpoint, and video - then post these appropriately)
  6. Create status updates which alert people to the new content on the remote blogs.
  7. Bookmark the remote blogs' new content.
  8. Ping the RSS feeds for several of these bookmarks.
The trick is that you could spend a week or more doing this all by hand. But within this system are ways to automate this slightly and make it a one-day, if not a few hours' work.

While there are programs such as Windows Live Writer which will post to your blogs, you can also do this with Posterous.

Status Updates can be done by Posterous, but also by Ping.fm (which is changing since it was bought out) and also Hoot Suite, Twitterfeed, and some others.

Bookmarking we will cover tomorrow, as this needs a great deal more space due to their details. I'll also cover why this sequence is this way, why it works, and the basic theory behind it - although you probably already have an idea why.

But I've already given you more to work with today than you'll be able to get through in a week of hands-on application.

A side note is that once you get into Posterous auto-posting, you'll find there are ways to organize your workflow to make this far easier. But again, to tell you simply how to do this would both be boring and take the fun out of exploring.

So now, with the 3 weeks of preps, I've brought you up to what I've been dying to tell you all. Properly set up, this just works too well. But now isn't the time to give you a long list of testimonials and test cases. At this point, I'll leave you to play with this and make your own observations.

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I've given you a freebie and assignment in the text above.

Just let me know in comments or by email how you find it to be working.