Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, February 26, 2015

New Release: Louis M. Grafe's "Get Rich In Spite of Yourself"

Classic Bestseller re-published:
Get Rich In Spite of Yourself
by Louis M. Grafe

Classic Bestseller re-published: Get Rich In Spite of Yourself by Louis M. Grafe

 "Many rich and successful men and women," declares the author of this helpful book, "have no more brains or energy than anyone else. They are usually driven to success.

Frequently they are so helpless they can't stop moving ahead even when they want to. Their money is made in spite of themselves!"

Louis M. Grafe, who made his own fortune, lost it, and then went on to earn another fortune, presents an astonishingly simple formula for wealth and success. He has tested it in his own experience and has found that it has brought wealth not only to him but to many other people.

Based on fundamental principles which you can find in your own copy of the Bible, this book demonstrates the existence and practical application of the Law of Success— the law which everyone who has ever made money or reached the top in their work has used, consciously or unconsciously.

The formula can be followed by anyone, rich or poor, in almost any job or business, in any honest trade or profession. And it is so simple that you can learn all you need to know about it in three hours. Marry readers wonder, after reading this book, why they did not discover the formula for themselves, it is so amazingly right, so plainly practical and workable.

GET RICH IN SPITE OF YOURSELF is one of the great inspirational books of our time. Read it now and you will find that you have never spent a more profitable three hours. 

(From the Forward)

Get Your Copy Today

Ebook:

http://itunes.apple.com/us/book/isbn9781312403574
http://www.amazon.com/dp/B00MERYPJE

Trade paperback (6"x9", 158 pages) available on Lulu and soon on Amazon and all brick-and-mortar bookstores:
Support independent publishing: Buy this book on Lulu.

Sunday, June 23, 2013

When the bottom drops out of your online business.

As you find the floor you're trying to stand on needs replacing...


Replacing a operating floor - build an honest online business.

You may have run into this already - as your business is going along, you suddenly find out that some tool you've been using, or a method you've studied is actually just a gimmick. There are too many of these out there - they work for a very short time (usually only for the very early adopters, and no one after that) and you may have paid good money for it - but the results aren't there.

The next step is to pick yourself up and learn from that misstep.

Meanwhile, you find yourself trying to balance on the floor joists, because nothing else is under you.

I've done this more that once. I get all behind a certain company, building content and backlinks and so on in order to get the search engines sending me traffic - only to find out that the company or its products were never worth following. No, I never got that money back. I did get a lot of experience. But as I continue on, I find out not to spend a lot to get started. The intro versions will usually tell you if something is worth it.

Conversely, that is your own marketing as well. Be completely transparent and honest from the beginning. Give great value from the outset. Tell people exactly how everything works. Give away the core ideas and sell the tools to help them get implemented.

Perry Marshall, and others, long ago said that people don't want to buy a drill, they want a hole. So you tell them that holes are great things to want, very useful. And the best way to go about getting the hole they want is by using a drill - not just any drill, but this particular drill. So they buy your drill to get their hole. Even if they only use it once.

When you have found out that you were hoodwinked - you wanted to earn extra income online and you were sold a system, but it never produced for you - then back track your own wants and needs to more closely define exactly what it is that you wanted to begin with.

If you can recognize your own yearnings (much as Robert Cialdini did with his book "Influence") then you can proof yourself up against the scammers out there. (Or get the rest of this data and get scam free for good.)

Taking that further, you can then help your clients even more - by explaining how your services help them and why they are buying it. Be completely transparent (one marketer calls this "getting buck naked") in front of your clients.

Openhanded help is another way of stating it.

Your life-long clients will appreciate your honesty and candor. They know they can always go to you for the straight scoop.

And so, they'll return over and over.

This is how you build your own honest online business. Floor by floor.