Sunday, June 10, 2012

Day 27 - Natural Laws of Marketing (but you always knew...)

Just as there is gravity, so are there Natural Laws of Marketing.

Probably no one has ever specifically talked about these before - but they exist, nonetheless.

Of course it would take someone with 20 years of experience as a counselor and a Masters in Metaphysics to make this leap.

While this isn't in The Online Sunshine Plan directly, I've already given you one of the freebies which heads down this path: The Power of Creative Selling, by Prevette.

Another would be Wallace Wattle's "Science of Getting Rich", in addition to Napoleon Hill's "Think and Grow Rich." Their underlying text would be Charles Haanel's "Master Key System". And we could trace this back to Indian and Egyptian texts, right back to Polynesian Huna (who's legends say they helped build the Pyramids and establish the early Egyptian social order). [Now of course, you can find all these in various versions - I'm giving you my Lulu links as an example of how its possible to take public domain works and possibly earn extra income online.]

When we say Natural Laws, we mean to say that there are regular recurrences and explanations for things. These are Laws which cross over from one application to others, are present in all "sciences" and studies. So it's not so surprising that they show up in Marketing.

Now, in no particular order, let's see what we can find:

Golden Rule

I've mentioned this one before. As you treat others is how you can expect them to treat you.  This is found in every major religion and philosophy in one form or another.

This is based on probably the most basic Huna principle, which is why it works:
"The world is what you think it is. "
Or, paraphrased, the world around you is as you consider it to be - or as you create it. This also hinges on the 2nd principle:
"There are no limits." 
Meaning that there is nothing separating any of us. So when you treat someone else well, you are treating yourself well, also.
It's the third principle which is distinctively applied to marketing:
"Energy flows where attention goes."
You can see this as the key theme of "Think and Grow Rich". Hill says to get a "BURNING DESIRE" about what you want to accomplish and then you will get the inspiration to do what you need to in order to help it show up. The other 12 parts of this philosophy just contribute to this one point. And this is the secret of having a "vision" or Covey's "7 Habits" and his emphasis on a company's mission statement. Wallace Wattles also goes into this, which book is what started Rhonda Byrne in her quest for data that produced "The Secret" DVD.

The Law of Attraction

Is more or less the same thing, or a consolidation of the above. Whatever you hold in your mind is what will show up for you. This law also shows up in both Testaments of the Bible and all through various philosophies as well - though not as well documented as the Golden Rule. Because those Huna principles actually cover a great deal of territory.

Here's the complete Huna list:
1. IKE - our ideas create our reality.
2. KALA - there are no limits.
3. MAKIA - energy flows where attention goes.
4. MANAWA - now is the moment of power.
5. ALOHA - to love is to be happy with.
6. MANA - all power comes from within.
7. PONO - effectiveness is the measure of truth.
 The fullest definition of these is by Serge Kahili King, as quoted on one of my sites.

And I've found that they explain how other Natural Laws work - although I expect you to simply test them out for yourself.

Inner Peace - "Feel Good"

I've earlier brought up the point of asking yourself, "Does this bring me greater peace - or make my life simpler?"

Of course, you can trace this back to that 5th principle above: "To Love is to be happy with."

During the course of these 30 days, and the stresses I created for myself, I was using my usual tools of Releasing and meditative review (See my "Freedom Is - (period.)" book-lessons and book.)

And what came up is that the primary and underlying common purpose the vast majority of us share is to always "feel good." And we could go into quite a discussion of how to remove artificial emotions from your life, which are not actually feelings per se. (Just read that book above.) You could also find this through all the lessons of "Get Your Self Scam Free" (or buy your own copy of the book...) This is where you would see that the main drive we all have it toward pleasure and away from pain.

If you understand that the purpose of Love is actually creative, then you can know that all which is bad that is happening to you is simply a lack of creation on your part. It does no good to be critical of others (and yes, I'm still working on this point myself), as this just makes you feel bad - as we are all connected.

And if someone around you is being critical, you simply have to let that go - as nothing to do with you. (And how to release or "let go" is covered in the "Freedom Is" book linked above.)

Real-Life Applications

The next point is to work constantly to improve the lives of others. Because if you want something better for yourself, it's obvious that you need to work at helping others find it first. This is paying it forward in advance. A simple, logical extension of the above.

When you focus on something you want to improve in your environment (Vision) and then work to help others find that (Law of Attraction), you then will find it showing up in your own life - or an inspiration of how to make it so (Golden Rule).

This of course explains my complete effort to "data dump" all the knowledge I have to you. Even though I don't necessarily apply all of this to my own online business efforts, it is perhaps because I have been too busy researching this all out in order to leave a path others could follow. (Or I just need to get busy with earning my own extra income online...)

As well, I mentioned I have another completely different path coming up. So I simply couldn't sit on all this data that would help others - it would affect my being able to get help in the immediate future, wouldn't it?

And so this rather different approach to marketing: finding your own purpose, finding the community which matches it, selecting or creating products which help that community, marketing them so others can find and use them to improve their lives, promoting them with regular fresh content which the search engines and social media can use.

In short, marketing by the concept of win-win-win. Everyone wins.

This of course brings you greater peace - and makes you feel good.

- - - -

A final freebie is one of these compilations I've created to have all the vital references in a single spot. But with today's essay, I think you could more readily use this to improve your efforts in earning extra income online.

It's named "Conceive, Believe, Achieve" and has James Allen's "As a Man Thinketh", Wallace Wattles' "Science of Getting Rich" and Napoleon Hill's "Think and Grow Rich" - all in one volume of almost 600 pages.

Any assignment today would be to consider if the above laws apply to your operation and whether they might be able to improve what you are doing so you are more profitable to yourself and others. As usual, reject what I say completely until and if you can prove that it works for you in improving your own life.

Next: The (In)Complete List of Tools and Courses