Tuesday, June 12, 2012

Day 29 - Wrap Up and Review

Summary of effective steps to earn extra income online.
Well, here we are - the next-to-last post in this series.

Bittersweet and all that.

So we are going to summarize what has been talked about.

Summary - it's all logical

Online promotion follows a few very basic and very simple rules.

The Internet is built and continues to expand based on valuable content and speed. The increasing social use of it has only built and expanded those two principles.

In order to earn income online, in this model, you need to be able to regularly produce fresh content. So the idea is that you've been writing or commenting daily as we've been going along. (And I've set an example of how this can actually be done. Sure I started a couple of days ahead, but if you try this yourself, you'll see how much discipline it takes.)

You need to know your passion and/or purpose in order to succeed at anything. And this can be found by simply narrowing down to what keeps you fascinated, what makes you happy (brings you peace) and/or you could talk about endlessly as long as someone would listen.

Whether its a blog or a site, the point is to have a platform where you can add valuable, original content regularly. This is your base, your Hub.

Most people dread market research because they aren't following their own purpose line and don't have the needed tools. Try Market Samurai, or their free Domain Samurai as a starter.

Sales Funnels are used to provide a valuable channel of products to the lead, customer, and client. They start off small (or free) and eventually wind up at big-ticket items, preferably those which are consumable or subscription-based.

Search Engines, at their bottom line, depend on what words you describe your pages with. Google has a SEO Starter Guide (a free download) which tells you exactly what they are looking for. There are just a few (5) online SEO points to take care of, mainly.

While there are many forms of content Google now provides, it's not all that difficult to create all of them. There are 3 basic types of writing styles required for Internet marketing and promotion to the 3 basic types of Internet users.

I recommend affiliate programs when you are just starting out, as you can learn the ropes without an immediate huge investment. I also give you a list of criteria you can use to evaluate any you find that may align to your core purpose.

The biggest effort in marketing is in building a list so you can send out sequential emails with an autoresponder. This is as more people use email than surf the Internet. Email is also a personal and captive audience (as long as you keep them interested enough to not opt-out.)

Writing a web page is simple - you write like you talk. It's key that you know the 3 types of writing and post these where they will be accepted.

Social media isn't for backlinks. It's to show the authority and trust your backlinks have. Understand this and avoid the "Google Slap".

Set up your Google profile and a badge on your main site/hub. Share links to your hub on your Google+ profile. Create a Google+ page for each main product or service you offer. Plug in Google Analytics and Webmaster tools to every site and social property you create. The more you connect with Google, the easier it will be to rank well.

You can publish one essay several ways on the Internet so it can show up in several places on page 1 of Google.

A key point is using Slideshare and videos from that same content.

I don't recommend Squidoo or Hubpages, or even article directories, unless you really know how to get your time investment back in leads.

Building mini-nets from free/remote blogs and similar social properties (videos, pdf hosting, podcast hosting) and then bookmarking and pinging those bookmark profile RSS feeds it the simply and effective secret sauce which prompted this series.

It's possible to get Article Directories to work if you effectively spin the content (by hand) and use Article Demon to publish them to several hundred (or more) AD's. It will still take hours initially, but the program takes the mind-numbing repetition out of it.

You need to be using ranktracking and analytics to have definitive understanding of how effective you are - and where you still need to improve.

Network marketing is a logical extension of Affiliate marketing and providing you have a good program with lots of upline support, you can build extensive residual income from downline sales. I list several places to train in this area.

Ebay and Craigslist can be key sources of ready buyers if approached effectively.

The Natural Laws of Marketing are the same which pervade all of Life's activities on this planet. Knowing this can markedly assist your success from here on out - in any field you attempt.

I give you a list of tools and courses for use and reference. (All in addition to the numerous freebies you've received daily...)

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As I can (I'm pre-loading these and so don't have all the links), I'll come back to give you the daily links to these summary paragraphs.

Good luck with all this.

See you one last time, tomorrow.